Overdrive

March 2017

Overdrive Magazine | Trucking Business News & Owner Operator Info

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28 | Overdrive | March 2017 L ate last year, Overdrive reader Kacie Sill wrote in after read- ing updates on the problems with No Broker Freight and MyRiteLoad. The shipper-exclusive load-matching services were having problems populating their systems with shippers' freight. It sounded similar to what she and her husband had expe- rienced, trying to suss out "legitimate freight options" among the Wild West of online boards and the new crop of tech- enabled brokerages, Sill wrote. "We are currently members of [DAT's] TruckersEdge and Truckstop. com, and are struggling with the rate offers," she added. Were there legit alternatives to those longtime load- board stalwarts? The answer is yes, but it's not a black-and-white revolution where mobile apps and smallness always produce better rates and increased efficiencies for owner-operators. When it comes to that new crop of broker- ages, pitching their on-demand freight options on the strength of their mobile technology, the "uberization of truck- ing" reality is proving more compli- cated than the hype, as predicted by Truckstop.com's Scott Moscrip and others in 2015. When we first reported on the grow- ing niche, some of those firms had spent much of their venture-capital cash on marketing, generating plenty of headlines. More recently, tech and logistics giants Uber and Amazon have signaled intentions of building Dodging the middleman On-demand load-matching services are seeing some success at circumventing traditional brokers, promising gains for owner-operators in rates, freight availability and productivity. While no one service will be 'Uber for all' in the fragmented brokerage market, technology used by services large and small is moving in the same direction. BY TODD DILLS

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