10
Industry Focus
T R U C K P A R T S & S E R V I C E | M a r c h 2 0 1 7
MERITOR AIR DISC
BRAKE SOLUTIONS
Unsurpassed expertise. Superior performance.
The widest offering of air disc brake
components in the industry. It's no wonder
that Meritor's Genuine and AllFit air disc brake
systems are the ultimate choice for linehaul
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RUN WITH THE FUTURE. RUN WITH THE FUTURE. RUN WITH THE FUTURE. RUN WITH THE FUTURE. RUN WITH THE FUTURE. RUN WITH THE FUTURE.
meritor.com/aftermarket
©2017 Meritor, Inc.
March 14-17 The Work Truck Show, Indianapolis
March 23-25 Mid-America Trucking Show, Louisville
April 21-23 GenNext, CVSN Distributor Training Expo, Atlanta
April 26-28 ITPA Spring Meeting, Detroit
May 3-7 HDA Truck Pride Annual Meeting, Orlando
Truck Parts & Service Calendar
Event information can be submitted at: www.truckpartsandservice.com/story-ideas/
Optronics Introduces Marketing Tools For Distributors
Optronics International has formally announced the intro-
duction of a new merchandising and in-store sales support
program. The program includes new packaging, retail displays,
signage, posters, collateral literature and videos.
"Our new merchandising and in-store sales support pro-
gram can take a distributor's showroom to a whole new level
by employing more sophisticated point-of-sale marketing tech-
niques," says Brett Johnson, president and CEO at Optronics.
"With our program, distributors benefi t from having Optronics
become their merchandising consultant for vehicle lighting."
Optronics says the new program is offering distributors
one of the widest arrays of merchandising tools in the heavy-
duty industry. In addition to traditional merchandising tools,
Optronics also is supporting distributors with custom display
services that meet the needs of specifi c organizations within
specifi c geographies and markets.
