Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: http://read.dmtmag.com/i/82861
Trace rye bourbon mash recipe #2, aged on the ground floor of Warehouse K, chill filtered and bottled at 90 proof. Erenzo of Tuthilltown Spirits Distillers believes limited-edition releases are beneficial and afford brands added stature and media coverage. "As long as these limited editions are truly something unique and worthy of the title, I think this is a good way to keep vitality in brands. In our case, some special barrel finishes or interesting grain blends that differentiate it from our main line compelled us to share them with our consumers." The release of Old Foster Birthday Bourbon has become an annual event for aficianados. George Garvin Brown opened his Louisville distillery in 1870. His birthday is commemorated each year with a limited release, vintage-dated bourbon. Today, the descendants of Old Forester's founder still oversee the mak- ing of the entire range, including the Old Forester Birthday Bourbon. The 2011 vintage is 98 proof and aged for 12 years. THE FLAVORS OF AMERICA T Crafted by Heaven Hill in Bardstown Kentucky, the liqueur is a blend of extra- aged Evan Williams Bourbon and pure honey. The 70-proof liqueur is light- bodied, balanced and loaded with the lingering flavors of vanilla, spice and toasted oak. The liqueur carries an aver- age retail price of $14.99 for the 750ml bottle. In 2011, the brand launched two new liqueurs — cherry-infused Evan Williams Cherry Reserve and the cinna- mon-infused Evan Williams Cinnamon Reserve. Both are 70 proof. • Jack Daniel's Tennessee Honey The recent success of the original Red Stage Black Cherry Bourbon created the opportunity for Beam to debut two new Red Stag flavors late last year: Red Stag Honey Tea and Red Stag Spiced. Liqueur. This satiny smooth elixir is a blend of famed Jack Daniel's Old No. 7 and a special honey liqueur made at the distillery in Lynchburg, TN. The liqueur, 70 proof, has a satiny textured body and a palate laced with maple, butterscotch and tasty, whiskey-induced flavors. • Prichard's Sweet Lucy Bourbon Liqueur. he resurgence of American cocktails has everything to do with delivering bright, brilliant flavors, so it's little wonder that American distillers have begun creating whiskeys and whiskey-based liqueurs with new and enticing flavor profiles. The results have been extremely well received. "Introduced in 2009, Red Stag has helped spark a surge for new, innovative whiskies infused with flavor, which is a whole new whiskey category that we hadn't seen before," says Bauder at Beam. "In addition to being unexpected, it brought new consumers to whiskey who previously had not considered brown spirits, and we are proud to have been the first to acknowledge and address this trend. In addition to Red Stag Black Cherry, we're excited to see how our new Red Stag expressions – Red Stag Honey Tea and Red Stag Spiced – are succeeding in the category." The original Red Stag Black Cherry sold an impressive 251,000 9-liter cases in 2011. Since blazing a trail in this new category, there have been a number of flavored whiskies and whiskey liqueurs hit the market. Bauder expects to see further innovation and for the category to continue to grow aggressively. Other trendsetting flavored releases over the past year or two include the following: • Evan Williams Honey Reserve Kentucky Liqueur. Handcrafted at the Prichard Distillery in Kelso TN, Sweet Lucy is sweet, feisty and delicious. The liqueur, 70-proof, is made by infusing the distillery's 9-year-old Double Barreled Bourbon with apricots and oranges. Equally appealing is Prichard's Sweet Georgia Belle, which is a sweet- ened infusion of their pot-distilled rum, peaches and mangos. • Wild Turkey American Honey Liqueur. The golden- hued liqueur is a blend of Wild Turkey Bourbon and honey. It has all of the bakery-like flavors of bourbon without any of the whiskey's fiery edge. The 71- proof liqueur is ideally served chilled after-dinner or mixed in a cocktail. GROWTH OF STRAIGHT RYE WHISKIES Beverage Dynamics • www.beveragedynamics.com • September/October 2012 • 27 S Jack Daniel's Tennessee Honey Liqueur saw huge popu- larity (320,000 9- liter cases) in its debut last year. traight Rye Whiskeys share a common heritage as uniquely American products with enticing aromas and brilliantly flavored palates, both of which they possess in generous supply. They have a long and storied history in the U.S. and prior to Prohibition,