2 Randall-Reilly | randallreilly.com
What Were They Trying to Accomplish?
Prime Inc. wanted to expand their business by recruiting more
drivers. They were well-known in the trucking industry, but there
were still many drivers who were yet to see what Prime offered
in action. It was easy to list their offerings in a static ad, but these
lacked the human element that drew drivers to work for Prime Inc.
The Client: Prime Inc.
Reaching Drivers with Video Advertising
Having a reputation built on dependability,
safety, and on-time service has made Prime
Inc. a leading transportation services brand
in North America. As a refrigerated, flatbed,
tanker, and intermodal carrier, Prime Inc.
is known for exceptional customer service
and its ability to keep up with the constant
changes in the industry.
