Randall-Reilly | randallreilly.com 3
How Did They Reach Their Goal?
1
Prime wanted to add a personal touch to how they portrayed their culture.
So they aimed to showcase their drivers.
Because video is a great way to tell a compelling story and paints a clear
picture, videos were chosen as the best format to give drivers a glimpse of
life at Prime. The videos were created by Randall-Reilly and featured real
Prime drivers talking about their work experience.
Step
Choose the right format.
Reaching Drivers with Video Advertising
A three step plan was crafted to portray accurately
what Prime had to offer.
Choose
the right format.
Create
the right messaging.
Choose
the right platforms.
