equipment matters
have ready access to a product manual or computer," says Dennis Von Ruden, president of General Equipment, manufacturer of hole-digging, ventilation and surface preparation equipment. "But they likely have a cell phone handy. "Using QR codes is just the next logical progres- sion," Ruden says. "QR codes allow us to put so much information right at a customer's fingertips." General Equipment's codes direct users to product- specific websites, including the operator's manual, parts list and equipment literature. Companies such as Air Burners, a manufacturer of air curtain incineration systems, have also
so much information right .
realized the potential of using the codes as cus- tomer service tools. "It's not unusual for DOT
"QR codes allow us to put "
General Equipment's codes take users to both their website and manuals.
44 TOTAL LANDSCAPE CARE / July 2012
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