equipment matters
Cracking the Service Code
BY LAUREN HEARTSILL DOWDLE
Industry manufacturers use QR codes for more than just marketing.
I
nitially used by the automotive industry to track vehicle parts, quick response (QR) codes can now be seen everywhere from magazines to store signs. When scanned, these 2-D barcode patterns take smartphone users with the proper app (see sidebar) to websites and videos.
While many manufacturers employ these codes
to share promotional releases, others are going beyond marketing and applying them to equipment and other products to provide service information. "An end-user in the field wondering how to best use or maintain equipment probably doesn't have
July 2012 / TOTAL LANDSCAPE CARE 43
