Issue link: http://read.dmtmag.com/i/89494
MANAGEMENT EAST COAST WATCH Smith Colleges. One of the myster- ies the dig solved was the answer to why a particular section of Fox Run's land consistently performed very differently than the surround- ing vineyards. What the geologists discovered is that this section of vineyard, which sits high on a ridge overlooking one of the deepest parts of Seneca Lake, was once part of an ancient lake that disap- peared eons ago. "We always knew about the existence of Lake Dana, as it's now called, but until the dig no one knew for certain exactly where it had been," Osborn said. It turns out that Lake Dana's shoreline makes up the upper blocks of Fox Run's vineyards overlooking Seneca Lake. Running north to south, this site is exceptionally well-drained, with very nutritious soils. "This is the story we love to relate to people who visit Fox Run," Osborn added. "We love to take visitors out to the vineyard, and we're training the staff now to take them there and show them how the soil changes from one row to the next. Once they see it for themselves, visitors really do appreciate how dramatic this is, and it gives them a newfound per- spective on the wine. The geology thing takes people to a whole other level of understanding." As any good teacher knows, you can give people as many facts as you want, but ultimately the only thing they'll really remember is a good story, whether they're students or wine consumers. The bottom line for a winery is that whether the inspiration comes from your landscape or your Labra- dor, from the history or the mystery Advertise Now 800.535.5670 Online In Print WWW.VWM-ONLINE.COM Wes_VWM-June1.2012.indd 1 NOV - DEC 2012 VINEYARD & WINERY MANAGEMENT 37 6/4/12 12:56 PM surrounding your vineyard, a good story is hard to beat. I can think of great winery motifs that have been motivated variously by science, art or specific environmental issues. If all of this raises questions about why stories are so important to people the world over, Studs Ter- kel may have had the best expla- nation: "People are hungry for stories," he wrote. "It's part of our very being. Storytelling is a form of history, of immortality, too. It goes from one generation to another." Comments? Please e-mail us at feedback@vwm-online.com. INNOVATIVE SOLUTIONS MAKE YOUR JOB EASIER Westec's New Tank Jacket covers the majority of the tank in a 5' total height dimpled cooling jacket for complete temperature control. The tank shell is seamless — making the tank easier to clean and allowing for larger, more effective cooling jackets. Our New Tank Jackets can be used on any size tank: place the dimple jacket anywhere on smaller tanks, to optimize the heating/cooling capabilities. Place fewer, larger jackets on larger tanks, and potentially reduce plumbing costs. You won't find a solution like this anywhere else. Our New Tank Jackets on our Portable Tanks. They are"forkliftable," stackable, with a sloped tank bottom for easy drainage and cleaning. Westec's New Tank Jackets can be built for any size tank. The 5' total height dimpled cooling jacket provides complete temperature control. Please contact us today for more information, a tour of our manufacturing facility, and an estimate for your next job.