Issue link: http://read.dmtmag.com/i/89494
MANAGEMENT EAST COAST WATCH Hard pressed for quality? Consider a Basket Press Hypac basket press features include: • Baskets from 8HL to 30HL • Easy to operate and clean • Built to last • Local manufacturing and lifetime support "Black Dog Wine" (a blend of chambourcin, cabernet sauvignon and merlot) remains unchanged to this day. The well-designed graphic is stylish as well as informal, and attention-grabbing without being off-puttingly cutesy. And it is cer- tainly one reason for the wine's ongoing popularity. After all, as Morrisette said: "Who doesn't like dogs?" Alabama's Whippoorwill Vine- yards may be named for a bird, but in fact neither wild nor domes- ticated animals is what this win- ery's story is about. The name, say the owners, simply came from the melodic sound of the whippoor- wills' whistles at dusk, "Which is so fitting for our little piece of heaven on earth." What this muscadine produc- er in Notasulga does is empha- size its geographic isolation. Less imaginative winery owners might view remote location as liability, but Whippoorwill turns it into an appealing story. "We are the only winery in Southeastern Alabama," proudly proclaims the website in bold typeface. "You will be sur- prised when you arrive and expe- rience this hidden treasure of a vineyard." It proceeds to describe the bucolic charm of the out-of-the- way place in terms that might eas- ily inspire one to make immediate arrangements to visit Whippoorwill Vineyards. A STORY UNEARTHED After years of noodling over the question of which part of their story was the best way to get their mes- sage out, what did Scott Osborn and his team at Fox Run settle on? Their breakthrough moment came via geology, specifically through the results of a dig in the Finger Lakes region led by Tara Curtin, a geoscientist at Hobart and William ACCESS TO A WORLD OF POSSIBILITIES ON OUR "Easy to load, simple to operate, easy to empty and simple to clean. Built to last. What more do you need?" Chris Ringland Director, Ringland Vintners Pty Ltd NEW WEBSITE Submit Samples Online Access Real-Time Results View & Export Historical Data Account Management Roanoke, Virginia, USA E: info@hypacusa.com P: (888)839-6916 www.hypacUSA.com 36 VINEYARD & WINERY MANAGEMENT NOV - DEC 2012 EVQ_NEWWEBSITE tr.indd 1 www.enartisvinquiry.com Blending Innovative Technology with Unparalleled Service WWW.VWM-ONLINE.COM 01/10/12 14:11