Issue link: https://read.dmtmag.com/i/116487
Kelley's Kool Running Continued JOBS for TEAMS Given the length of time that Ford has already offered its tailgate step, the Cargo Cradle feature is more of a "what took them so long," than an unexpected find. sary and practical, but considering the what Ford is calling a cargo cradle, or in operating environment of most pickups, plainer terms, the back half of a ladder the shutters would be unlikely to survive rack. Given the length of time that Ford their first trip through the mud. has already offered the tailgate step, this Bowing to increasing regulatory prescool feature is more of a "what took sure to reduce CO2 emissions (kudos them so long," than an unexpected find. to Ford for calling it CO2) the Atlas is Apart from the concept's extensive powered by a fuel-sipping Eco-Boost turuse of brushed aluminum and stainless bo-gas powertrain, but rumors abound steel interior trim, the remainder of the regarding the likelihood of a diesel in the interior doesn't appear to be revolutionnext F-150. Cutting CO2 comes down to ary, but rather, evolutionary from the reducing displacement, and using gearexisting F-150's interior space. Considering to make up for lost power. Ford has ing the wide availability of high-quality used technology well to get every ounce "stand ins" for aluminum and stainless of power out of smaller gas engines, but trim, even those interior details might ultimately, the diesel engines offer more not be limited to a designer's dreams. potential in that regard. About the only feature on the Atlas The Atlas showcases several other that seems to be more fantasy than fact goodies, notably some nice trailering is one item on the list of the concept's convenience features, more than we many aerodynamic goodies. Were the Athave space to mention here. Most if not las likely to be a competitor in the 150+ all are both practical and productionMPH territory of high-end Ferrari and friendly, so cost would be the only factor Bugatti super cars, automatic shutters likely to keep them off the standard that close off the spaces between the equipment list for the next F-150.> spokes of each wheel might be neces- | 26 JFT0413_Kool Runnings.indd 3 www.jobsforteams.com 3/5/13 1:42 PM