For more than 30 years, Arbor Age magazine has been covering new and innovative products, services, technology and research vital to tree care companies, municipal arborists and utility right-of-way maintenance companies
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FROM THE EDITOR 1030 W. Higgins Rd., Suite 230, Park Ridge, IL 60068 www.arborage.com jkmitta@specialtyim.com Editorial Staff Associate Publisher, Editor John Kmitta Production Team Art Director Production Manager Adam Lane Karen Kalinyak Direct Mail List Sales Cheryl Naughton, 678-292-6054, fax 360-294-6054 e-mail cnaughton@specialtyim.com Reprint Service Cheryl Naughton, 678-292-6054, fax 360-294-6054 e-mail cnaughton@specialtyim.com For subscription inquiries and customer service questions please call: 845-856-2229; 845-856-5822 (fax) Advertising Account Managers Glenn Datz ph: 213-596-7220 fax: 213-624-0997 gdatz@specialtyim.com 626 Wilshire Blvd., Suite 500 Los Angeles, CA 90017 Scott Hill 134 N. LaSalle St., #1700 Chicago, Il 60602 Tel. 312-348-1206 email: shill@specialtyim.com Leslie Palmer 16267 W. 14 Mile Rd., Ste. 202 Beverly Hills, MI 48025 248-530-0300 lpalmer@specialtyim.com Publisher's Notice: We assume no responsibility for the validity of advertising claims in connection with items appearing in Arbor Age. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorsement by Arbor Age or Specialty Information Media, or preference over similar products not mentioned. Shaping the Future of Urban Trees and Tree Care Arbor Age magazine is proud to now be a Platinum Leaf Sponsor of The Tree Research and Education Endowment Fund (TREE Fund). As a sponsor, we hope to help raise awareness of The TREE Fund, its message and its efforts through increased visibility of the organization in Arbor Age magazine, on ArborAge.com and in the Arbor Age Alert e-newsletter. Through the support of corporate and individual sponsors, as well as individual donors, the TREE Fund offers scholarships for aspiring arborists, funding for scientific research into critical urban tree care issues, funding for arboriculture education programs in schools, and leadership and resources for workforce development programs. The TREE Fund was established via a merger of the Research Trust of the International Society of Arboriculture (ISA) and the National Arborist Foundation of the Tree Care Industry Association (TCIA), and its roots go deep into the arboriculture profession and industry. The TREE Fund's mission is to identify and fund programs that support the discovery and dissemination of new knowledge in arboriculture and urban forestry. The TREE Fund also promotes the study of arboriculture through college scholarships and support of educational programs for children ages 5 to 18. The foundation has distributed more than $6 million to date, in the form of scholarships and research grants to students and professionals in the industry. Knowledge gained from more than 400 TREE Fund research grants directly affects tree care practices, people's lives and arborists' techniques every day. Some of the results of TREE Fund research grants include the following: • Improvement of public safety and electric service reliability by scientifically determining which trees have the greatest potential to cause property damage, electrical outages, or a wildfire. • Studying ways to control diseases and pests, making it possible to minimize the damage caused by bark beetles and invasive "exotic" pests, such as the emerald ash borer and Asian longhorned beetle. • By researching planting depth, soil mixtures and paving technology, the methods for growing strong, healthy landscape trees have been revolutionized. • Quantifying the benefits of trees to the economy and environment makes it easier for governments and businesses to determine the return they'll get on their tree care investment. • Improving the survivability of new tree selections for urban sites has been achieved through the development of hardier, drought- and diseaseresistant species. • Reducing pesticide and mechanical interventions has been achieved by proving the value of integrated pest management. John Kmitta Associate Publisher, Editor 847-720-5613 jkmitta@specialtyim.com www.arborage.com We at Arbor Age look forward to doing our part to help The TREE Fund so that its extraordinary efforts can continue to benefit our industry. For more information about The TREE Fund, visit www.treefund.org. Arbor Age / April 2013 5