FEATURE STORY
Mid-year
Illustration ©istockphoto.com/kimberrywood
Progress Report
O
utdoor Power Equipment (OPE) magazine recently surveyed dealers on their
expectations and results for the first half of 2013, as well as their outlooks for the
second half of the year. Specifically, we asked them the following four questions:
1. What were your expectations for your dealership heading into 2013?
2. How has your dealership fared in meeting those expectations in the first half of 2013?
3. What are your expectations for your dealership in the second half of 2013?
4. What second-half strategies do you plan to employ?
OPE received the following responses June 13-25:
2012 would have ended flat except the storm-related business from Hurricane Sandy. With
the increase in taxes for 2013, we felt we needed to raise prices and cut costs rather than rely
on a forecast upswing in the economy.
The first half of 2013 started with a snow drought and a cold, lackluster spring in both
OUTDOOR POWER EQUIPMENT
JULY 2013
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