Outdoor Power Equipment

July 2013

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

Issue link: https://read.dmtmag.com/i/141617

Contents of this Issue

Navigation

Page 22 of 35

one flat price: sales, service, CRM, payroll, integrated double-entry accounting, rental, warranty, F&I, shipping, and webstore integration. Lizzy offers a highly specialized inventory management system that tracks inventory across multiple bins, locations and warehouses. nizeX, Inc. Pathfinder's Mekanix Choice Pathfinder's newest version of business management software for outdoor power equipment dealers is Mekanix Choice. It is powered by the .NET environment with the power of an SQL database and the added power of user suggestions. Mekanix Choice includes inventory management, customer invoicing, work order/repair, accounts receivable, QuickBooks interface, data server and price files for up to 20 manufacturers. The package includes data server with 3-year hot swap warranty, automatic software updates, unattended daily offsite data backups, and unattended price file installations with effectivedate notifications. Optional add-ons are available for hardware and GPLs. "With our previous software, if we ran into a hardware failure, we lost all our customer, transaction and inventory data," said Mike Saice, national parts and service trainer, Northern Tool and Equipment. "With Mekanix Choice, all that information is backed up outside of our PCs. It has saved three or four locations already. Mike Waterson, Jeremie Grund and the support staff at Pathfinder solve problems and issues very fast! Great support!" Pathfinder Computer Systems, Inc. WEBSITE SERVICES ARI's SearchEngineSmart increases traffic, sales and advertising ROI SearchEngineSmart is a complete pay-per-click (PPC) advertising solution designed to create, manage, track, analyze, and optimize local, regional and national PPC campaigns. It makes it easy for OPE dealers to develop finely targeted, budget-friendly campaigns that generate immediate, measurable returns. A dealer's online advertising strategy can be changed anytime to adjust to seasonality and opportunities to promote specials or events. SearchEngineSmart integrates easily with ARI's WebsiteSmart or any third-party website. A dedicated Account Manager — not a software program that lacks critical understanding of the OPE market — works with ARI's dealer clients to develop a tailored budget, as well as monitor and adjust campaigns for greater results. SearchEngineSmart is designed to drive more qualified traffic, boost sales, and increase advertising ROI. ARI OUTDOOR POWER EQUIPMENT JULY 2013 23

Articles in this issue

Links on this page

Archives of this issue

view archives of Outdoor Power Equipment - July 2013