Good Fruit Grower

www.goodfruit.com FEATURES Apples & Marketing 16 growers to harvest larger crop Apple Michigan's production has rebounded to ten times last year's volume. 17 Learning from last season Last year's apple crop taught some odd marketing lessons. 18 20 They like fresh Generation Y and Z are choosing fresh fruit over junk food. Finding the sweet spot Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market. 22 20 Top 5 things your marketer would tell you Bob Mast, chief executive officer at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know. 24 Cherry sales sizzle in China Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget. 26 Farm markets abound Retail fruit sales capture twice the dollars from orchard land. 8 Michigan growers asked to support research 14 26 The idea is to raise $500,000 a year to leverage other funding. 10 Water regulations worry growers FDA regulations target surface water applied directly to the crop. 12 Looking for common ground Growers have until mid-November to submit comments on the FDA's proposed food safety regulations. 14Preparing for change www.goodfruit.com Stefano Musacchi expects to be ready to help pear and apple growers when problems arise. Good Fruit Grower OCTOBER 2013 3

• Cover
• FEATURE: Apple growers to harvest larger crops : Michigan's production has rebounded to ten times last year's volume.
• FEATURE: Learning from last season: Last year's apple corp taught some odd marketing lessons.
• FEATURE: They like fresh: Generation Y and Z are choosing fresh fruit over junk food.
• FEATURE: Finding the sweet spot: Craig Campbell thinks growing cider varieties is just as good a bet as growing apples for the fresh market.
• FEATURE: Top 5 things your marketer would tell you: Bob Mast, chief executive at Columbia Marketing International in Wenatchee, Washington, discusses five things marketers would like growers to know.
• FEATURE: Cherry sales sizzle in China: Online cherry sales in China were the highlight of a season that growers, marketers, and retailers would rather forget.
• FEATURE: Farm markets abound: Retail fruit sales capture twice the dollars from orchard land.
• FEATURE: Michigan growers asked to support research: The idea is to raise $500,000 a year to leverage other funding.
• FEATURE: Water regulations worry growers: FDA regulations target surface water applied directly to the corp.
• FEATURE: Looking for common ground: Growers have until mid-November to submit comments on the FDA's proposed food safety regulations.
• FEATURE: Preparing for change: Stefano Musacchi expects to be ready to help pear and apple growers when problems arise.
• Tucker Cellars finds niche: Sunnyside winery supplies wineries across the nation.
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