National Petroleum News (NPN) has been the independent voice of the petroleum industry since 1909 as the opposition to Rockefeller’s Standard Oil. So, motor fuels marketing and retail is not just a sideline for us, it’s our core competency.
Issue link: https://read.dmtmag.com/i/193494
RETAIL OPERATIONS The annual snapshot of the petroleum marketing and retailing industry NPN Magazine's 2013 MarketFacts Industry Survey New England: Maine, New Hampshire, Vermont, Connecticut, Massachusetts, Rhode Island 4% Mid-Atlantic: Mid-Atlantic: New York, New Jersey, Pennsylvania, Maryland, West Virginia, Delaware, Washington, D.C. 13% South: Kentucky, Virginia, Tennessee, North Carolina, South Carolina, Louisiana, Mississippi, Alabama, Georgia, Florida Midwest: Ohio, Indiana, Illinois, Michigan, Minnesota, Iowa, Missouri, Arkansas, North Dakota, South Dakota, Nebraska, Kansas, Wisconsin 4% . . 58% West: Oklahoma, Texas, Montana, Wyoming, Colorado, New Mexico, Idaho, Utah, Arizona, Nevada, Washington, Oregon, California, Alaska, Hawaii 25% N PN's industry readership/viewership Survey is designed to provide a snapshot of the industry (marketer and retailer) and examine some of the more pressing concerns. While not exhaustive, we feel the information is useful and fairly representative (for the specific respondent demographics). Since respondents shift from year to year (in number and demographics), it's not designed to provide for annual trend analysis. This year's respondents represent a fairly diverse cross-section of the industry both geographically and in regards to the scale of their businesses. For example, 66% of respondents classified themselves as marketers/jobbers, with 58% of those being pure jobber/marketers with no retail operations and 42% also operating retail sites. Some 44% considered themselves to be pure retailers. Geographically, the responses were fairly diverse though the Midwest was represented at over twice that of any other region. Where branding was concerned, roughly 35% provided some form of private brand; with the major oil companies coming in at 23% for BP, 19% for Valero and CITGO, ExxonMobil, Phillips 66 filling out at 15% each. It should be noted that most figures were rounded up to whole numbers (with the exception of fuel margins), and, of course, some of the open-ended questions will not total 100 percent. Marketer Specifics For the marketer/jobber respondents, the majority tended to supply less than 50 sites (64%) with 28% supplying 16 OCTOBER 2013 BP Chevron/Texaco CHS Citgo ExxonMobil Hess Marathon Phillips 66/76/Conoco/Jet Shell Sinclair Sunoco Valero Texaco Other refiner/marketer brand Private Brand 23% 12% 4% 15% 15% 8% 12% 15% 12% 4% 4% 19% 4% 19% 35% between 51 and 100 sites. Some 48% moved less than 5 million gallons per year, another 40% moved between 6 and 50 million gallons per year, and 13% between 51 million and 500 million gallons per year. Marketer Fuel Offerings Among the respondents that indicated they operate their own fuel supply operation, all sold gasoline and for 91% it made up at least half of their sales volume. Diesel (on road and off road) was supplied by over 90% of the respondents and accounted for up to 20% of the fuel sold among 58% percent of respondents. Some 33% responded NPN Magazine n www.npnweb.com