Contents:
DECEMBER 2013 | Volume 56 | Number 12
Cover image ©istockphoto.com/zdravkovic
12
departments
16
6 Upfront
8 Anonymous Distributor
10 Industry News
34 Marketplace
35 Key Distributors
38 Advertisers' Index
19
products
@ www.outdoorpowerequipment.com
under "Articles and Archives"
for December 2013 OPE
Equipment Focus:
Commercial Riding Mowers
features
12 Which social media outlets
are right for your dealership?
In the last of a two-part series on social media, Brad Smith, director of
product at ARI, discusses the most popular and up-and-coming social media
outlets that can help outdoor power equipment dealers increase their online
and in-store visibility.
16 Five keystone pillars of profit (Part III):
Cost of goods and product gross profit performance
In the third part of a series, Jim Yount, founder and CEO of Jim Yount Success
Dynamics LLC, covers the second of the five keystone pillars of profit.
19 GIE+EXPO 2013 Show Recap
Following three action-packed days of press conferences, booth visits
and other meetings at GIE+EXPO 2013, OPE Editor Steve Noe shares many
of the show's top stories.
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park
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