Issue link: https://read.dmtmag.com/i/243961
26 • January 27, 2014 • Powersports Business AFTERMARKET www.PowersportsBusiness.com DIGEST Arai partners with Doe-Anderson for marketing Arai Helmet, Inc. has appointed Doe-Anderson as agency-of-record for creative and digital support in the North America market. "We're excited to begin working with Doe-Anderson and look forward to the fresh voice that they will bring to our brand," said Brian Weston, managing director of Arai Helmet, Inc. "Their expertise in brand development within the powersports and premium product industries uniquely aligns with the needs of Arai." Based in Louisville, Doe-Anderson will now be responsible for Arai's strategic planning and creative execution, as well as media placement and public relations. Mobile-app, point-of-purchase and web design will also fall under Doe-Anderson's scope of work. Doe-Anderson will look to develop an all-new tone and visual identity for Arai, one that fully incorporates the company's "rider first" mentality and emphasis on innovation. "Arai is a legendary name in the motorcycle and motorsports industries," said Todd Spencer, president and CEO of Doe-Anderson. "Their unrelenting focus on protection, comfort and quality is evident in every helmet they produce. It's a brand about which DoeAnderson already feels very passionate, and we look forward helping Arai maintain its role as leader, not follower. We're truly proud to have them on our client roster." MOTUL USA HIRES NEW DIRECTOR OF SALES AND MARKETING Pomona, Calif.-based Motul USA announced the appointment of Ron Aparicio as its director of sales and marketing. A veteran of the automotive aftermarket industry, he previously served as director of sales for Walker Products Inc. During his 10 years with Walker, he was responsible for aftermarket sales and the management of outside sales reps. In addition, he oversaw all aftermarket sales channels and buying groups. Aparicio currently serves as chairman of CAWA, a non-profit trade association representing automotive aftermarket parts manu- facturers, jobbers, warehouse distributors and retailers. He has served in several positions in CAWA for more than five years, including as a board member. Aparicio also serves on the AWDA MAC board (Automotive Warehouse Distributor Association Manufacturers Advisory Council). AWDA is affiliated with the Automotive Aftermarket Industry Association (AAIA), which has more than 22,000 member and affiliated companies in the automotive aftermarket. "It is an honor to be associated with the Motul brand which is known throughout the world for its development of the finest lubricants and related products for both automotive and motorcycle applications," Aparicio said. "I look forward to further expanding the Motul brand in North America." PSB HOT PRODUCTS CONTINUED FROM PAGE 25 and splash protection. The HD3 boasts load ratings of 1,000 pounds for the 14-inch size. A matching HD logo wheel cap is included with every wheel. Suggested Retail Price — $94.95 Contact — www.stitireandwheel.com GARWOOD CUSTOME CYCLES SPOKE WHEELS FOR SPORT BIKES Specifications — Garwood Custom Cycles' Spoke Wheels for Sport Bikes add a striking look to any sport bike while they function and perform like a cast or a machined wheel. The wheels from the North Carolinabased company are available in fat spokes (50 large diameter spokes) and cross-laced 40, 60, 80 and 120 spokes. Wheels come in stock replacement sizes, up to custom 360mm rear tires with sizes from 17 x 3.5 to 18 x 14. Wheels are available for Suzuki, Yamaha, Honda and Kawasaki sport bikes. Benefits — Garwood took this customization-centric approach and released the line with a multitude of customization options. This includes spokes and rims available in all primary colors, polish and chrome. Spoke styles include fat, smooth, twisted or jewel cut. Suggested Retail Price — Front wheel (17x3), $999; rear wheel (17x6), $1,099 Contact — 336/249-8289; www.garwoodcustomcycles.com HIGH LIFTER MUDLINE 32.5 OUTLAW2 Specifications — High Lifter Products Inc., has released the newest addition to its Mudline: the 32.5 Outlaw2. The mud tire is produced in a 32.5x10.5x14 size and is the third tire in the Outlaw2 series. It's also the largest tire produced by High Lifter. Benefits — The allnew 32.5 Outlaw2 is a rugged mud rider's tire that continuously pulls and cleans with every revolution. Suggested Retail Price — $240 Contact — 800/699-0947; www.highlifter.com PSB P25x26-PSB2-Aftermarket.indd 26 1/15/14 12:09 PM