Issue link: https://read.dmtmag.com/i/243961
m ket to, ard sse lac.), p., rth mde usan on eal alns ng ns he ," ell. 0th ng nd off r xiess out go- islly of ket wo r n ng M ent Powersports Business • January 27, 2014 • 5 NEWS www.PowersportsBusiness.com Most read PSB stories list shows Polaris at the top OEM launches bring innovation, and interest Innovative new products from powersports OEMs topped the list of the Top 20 Most Read Stories on PowersportsBusiness.com for 2013. From side-by-sides to motorcycles to personal watercraft and snowmobiles, machine reveals gave readers of PowersportsBusiness. com plenty of reason to get excited over the past year. The reveal of the 2014 RZR XP 1000 from Polaris, however, was the most viewed story on PowersportsBusiness.com in 2013. Another product that turned the industry on its ear in 2013, the Sea-Doo Spark, also shot to the top when it was launched in Orlando with a $4,999 MSRP. The new Viking side-by-side took top billing at the Yamaha dealer meeting in Las Vegas, and took the No. 3 spot on the top 10 list. Honda's new model intros for 2014 landed No. 4, with the Sea-Doo Spark again gaining interest at No. 5. Here's the list of the Top 20 Most Read Stories on PowersportsBusiness.com for 2013. 1. Polaris unveils new 2014 RZR XP 1000 2. Yamaha Viking receives mixed reviews 3. Yamaha unveils six new snowmobiles for 2014 4. BRP's 2014 Ski-Doo Spark features $4,999 MSRP 5. Polaris to unveil 2014 RZR 6. Honda debuts new Pioneer UTV 7. Yamaha unveils Arctic Cat snowmobile partnership 8. Ski-Doo adds new engine for 2014 snowmobile lineup 9. (tie) Arctic Cat unveils all-new Wildcat 9. (tie) Yamaha unveils all-new Viking UTV, updated Grizzly 11. nowmobile sneak peak to reveal 2014 S sleds 12. uzuki exec: Dealer purge related to S performance 13. Honda introduces new 2014 models 14. TM unveils 2014 off-road models, K including new Enduro bike 15. arley-Davidson unveils 2014 model H lineup, Project RUSHMORE 16. Yamaha adds red ATV models, hints at upcoming UTV 17. BRP unveils 2014 Can-Am lineup; Spyder gets engine upgrade 18. Analyst says new Sea-Doo Spark a "game changing" intro 19. olaris suing Arctic Cat over side-by-side P patent violation 20. Indian Motorcycle unveils Thunder Stroke 111 Engine PSB Dominion's DX1 offers efficiencies Dominion Powersports has announced its new end-to-end dealership platform — DX1. With DX1, dealers can better focus on growing their business without the need for managing multiple systems. The option of using a single business platform to operate, promote and manage a dealership comes at a critical time for the powersports industry. Dealers continue to report unstable unit sales in a rapidly changing and challenging retail environment. Gaining efficiencies in their current operations and enhancing online marketing and customer data management are now necessities for dealers. Meeting these needs is the foundation of DX1, a complete business management solution that will manage every department with the touch of a button. "Our focus is to help our dealer partners concentrate on building their businesses vs. spending more and more time maintaining multiple business systems," said Jeff Littlejohn, president of Dominion Powersports Solutions. "Dealers have told us they need to streamline their current operations and strengthen their customer relationships in order to grow their bottom line. These are hallmarks of the DX1 system, and the dealers who adopt DX1 are sure to gain a competitive advantage." According to Littlejohn, "As an industry we have done little until now to provide a truly seamless experience with regard to multiple systems and providers. DX1 is not another attempt to integrate disparate systems. This platform has been built from the ground up to ensure a continuous, real-time flow of data throughout the departments of a dealership." The DX1 platform is comprised of two modules, Dealer Operations and Digital Marketing, and dealers may choose either or both to get started. Each module, or track, includes the touch-friendly LaunchPad that leads dealership personnel through their daily functions and keeps customer information just one tap away. A single sign-on provides permission-based entry, allowing access to tasks and data related to each dealership team member's role. DX1 users will appreciate a number of system advancements not previously available to the industry, including advanced mobile capabilities. DX1 is built using responsive design technology — a first in the powersports industry — to provide the optimum mobile experience. This is applicable whether a consumer is accessing the dealership's website from a smartphone or the dealer's general manager is checking the day's sales from a tablet in a remote location. Dealers can learn more about the new DX1 platform at www.dx1.net. PSB P01x09-PSB2-News.indd 5 1/15/14 11:52 AM