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THE SOURCE FOR PETROLEUM
AND CONVENIENCE MARKETERS VOL. 103 NO. 01 JANUARY/FEBRUARY 2011
MARKETING&SUPPLY
12 Mobile Fueling and DEF The need is small now, but the demand will only grow
ON THECOVER 14 Getting to the Bottom of
Crushing Oil Prices What's driving our new oil reality-supply and demand or rampant speculation?
RETAILOPERATIONS
18 Enhancing Consumers’ Experience Through Store Design
Trends to boost sales and improve flow
22 TV at the Pump The new trend in customer marketing IN EVERYISSUE
Top of the News . . . . . . . . . . . . . . . . . . . . . . . . . . . .6 Industry Announcements . . . . . . . . . . . . . . . . . . . . .6 NATO News . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 The Personnel Touch . . . . . . . . . . . . . . . . . . . . . . .11 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .25 Classifieds . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
What's Coming in Future Issues… Special Carwash Focus
Changes in Trucking Regulations
Part 2 of NPN Magazine's Look at What's Driving Oil Prices For pricing information on Web and print advertising packages contact:
Tom Buttrick • 135 E. 55th Street, 5th Floor • New York, NY 10022 • (212) 588-9200 x1325 • tbuttrick@m2media360.com What's Online:
Hottest Stories 1. E15 decision raises questions and objections
2. EIA: Retail gasoline and diesel prices increase for eighth straight week
3. Convenience-store count grows to more than 146,000
Get all the latest stories and news at www.NPNweb.com
www.npnweb.com NPN Magazine
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Do you think 2011 will be a good year for petroleum retailing & marketing?
Yes . . . . . . . . . . . . . . . . . . . . . . 34.78% Yes, but we'll only see a little improvement over 2010 . . . . . . 39.13% Not at all . . . . . . . . . . . . . . . . . . 26.09%
Online Poll Do you think oil prices will
spike in the next few months? To participate in this month's poll and view the results as they are tabulated, go to www.NPNweb.com.
JANUARY/FEBRUARY 2011 3
