February 2014 • www.specialty-coffee.com | 47
REGIONAL UPDATE
REGIONAL UPDATE
M W H C
S
Various locations
For Mike Weinberger, CEO of Maui Wowi Hawaiian Coee
and Smoothies, strives for all of his Maui Wowi locations to
be an inviting place for families to come and enjoy the day or
take a break from running errands.
"You don't have to be a grown up all the time, so at Maui
Wowi we try to make it a fun experience no matter what
your age is," Weinberger says. "It's more of an escape where
customers can get away from the usual coeehouse vibe and
take a little vacation from the daily stresses of life."
To appeal to children, Maui Wowi oers something for
everyone. "Our fresh fruit smoothies are a great snack
alternative that both kids and adults love," Weinberger says.
"In addition, if parents would like a little caeine boost, we
have that too. A premium gourmet cup of Hawaiian coee or
specialty espresso drink is the perfect aernoon pick-me-up."
Kids enjoy Maui Wowi's fresh made smoothies and can
even combine their favorite avors like strawberry and black
raspberry to create the popular and playfully named Black
Lava Beach.
"Every smoothie is topped with a colorful parasol, which
is denitely a crowd pleaser," Weinberger says. "e cool
collector tiki cups are also a hit with the kids and it's fun to
try to collect them in every color.
While Maui Wowi doesn't have designated "play areas," the
atmosphere at their stores is very relaxed and comfortable.
"Cozy seating areas are great for families to hang out and
stay a while," Weinberger says. "Everyone really loves our
Hawaiian themed décor, especially the kids. With a surfer
motif, ower leis, and bright eye catching colors, our stores
exude the 'aloha spirit.' e friendly sta is even there to greet
guests with an "aloha" and make everyone feel welcome."
W E S T C O A S T
45-48 RegionalUpdate SCR0214.indd 47 2/6/2014 12:44:40 PM
