Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

Issue link: https://read.dmtmag.com/i/258589

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Page 46 of 51

February 2014 • www.specialty-coffee.com | 47 REGIONAL UPDATE REGIONAL UPDATE M W H C S Various locations For Mike Weinberger, CEO of Maui Wowi Hawaiian Coee and Smoothies, strives for all of his Maui Wowi locations to be an inviting place for families to come and enjoy the day or take a break from running errands. "You don't have to be a grown up all the time, so at Maui Wowi we try to make it a fun experience no matter what your age is," Weinberger says. "It's more of an escape where customers can get away from the usual coeehouse vibe and take a little vacation from the daily stresses of life." To appeal to children, Maui Wowi oers something for everyone. "Our fresh fruit smoothies are a great snack alternative that both kids and adults love," Weinberger says. "In addition, if parents would like a little caeine boost, we have that too. A premium gourmet cup of Hawaiian coee or specialty espresso drink is the perfect aernoon pick-me-up." Kids enjoy Maui Wowi's fresh made smoothies and can even combine their favorite avors like strawberry and black raspberry to create the popular and playfully named Black Lava Beach. "Every smoothie is topped with a colorful parasol, which is denitely a crowd pleaser," Weinberger says. "e cool collector tiki cups are also a hit with the kids and it's fun to try to collect them in every color. While Maui Wowi doesn't have designated "play areas," the atmosphere at their stores is very relaxed and comfortable. "Cozy seating areas are great for families to hang out and stay a while," Weinberger says. "Everyone really loves our Hawaiian themed décor, especially the kids. With a surfer motif, ower leis, and bright eye catching colors, our stores exude the 'aloha spirit.' e friendly sta is even there to greet guests with an "aloha" and make everyone feel welcome." W E S T C O A S T 45-48 RegionalUpdate SCR0214.indd 47 2/6/2014 12:44:40 PM

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