Specialty Coffee Retailer

Specialty Coffee Retailer February 2014

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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February 2014 • www.specialty-coffee.com | 9 Herman puts that same careful planning into practice when training his sta . And while he couldn't bring them in for the homeschooling program, he took a page from that curriculum and created a guide to grow fresh employees into leadership roles. "Our sta is by far the most important part of what we do each and every day, that's why we put such a strong emphasis on our hiring and training programs," Herman says. "Our recently completed eld guide gives our sta a complete training guide that takes them from day one all the way through becoming a shi supervisor." e sta even knows a little trick to keep their many Canadian customers happy. "Canadians are conditioned by a large national chain, Tim Horton's, and a cappuccino is a drink that everybody drinks. Well, a cappuccino in their country means nothing more than latte," said Herman. "So once we gured out that they really just want the latte, it's really easy. e quality, the planning and the close community ties has turned e Woods Co ee into a Whatcom County institution that continues to expand throughout the state of Washington. eir continued expansion surprises even Wes sometimes. "It's kind of fascinating, if you took any other town in the country, a small area like where we're in, it would just be ridiculous to have as many co ee shops as we have," Herman says. "But that's one of the blessings of being in the Northwest with co ee." SCR FAST FACTS Equipment: Newova Semeneli Auralia I/II, Nuova Simonelli Mythos Grinder, Sabco Brewing Equipment, Diedrich Roaster, Blendtec Blenders, SOTA Oven. Biscotti Gourmet giorgiocookieco.com 877.668.2998 06-9 shop secrets SCR0214.indd 9 2/6/2014 12:04:37 PM

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