Issue link: https://read.dmtmag.com/i/258703
MOTORCYCLE www.PowersportsBusiness.com Powersports Business • February 17, 2014 • 35 manufacturer, the company has the ability to provide VINs to its bikes. Most small custom builders don't have that option, which usually makes customers' $30,000-$50,000 bikes unin- surable and difficult to finance. "There are dealers out there who have been building these custom bikes for a lot of years, and they want to keep building, but … they can't do it because of the liability out there," Winn said. Participating dealers will be required to ser- vice and do warranty work on the Wild West bikes they sell. Initially, Wild West is looking to ask each partner to produce and sell 5-10 custom bikes per year. "If we only build 100 [more] bikes a year, we've made good money and the company con- tinues to grow," Winn said. On top of the benefits for the dealers, Wild West and its vendors also expect to see perks from the deal. As more Wild West bikes are built, customers benefit as they're able to order the bikes from more locations Harley-Davidson dealership breaks ground on third store Las Vegas Harley-Davidson broke ground on a full-line Harley-Davidson dealership on the famed Las Vegas Strip on Jan. 23. A custom Nevada Sesquicentennial-themed motorcycle celebrating the state's 150th anniversary was revealed as part of the event, along with details on how one lucky rider will win it at the store's grand opening. The groundbreaking event welcomed Har- ley-Davidson owners from around the city as Las Vegas Harley-Davidson president Don Andress and vice president Timothy Cashman discussed the new location. Nevada Gov. Brian Sandoval unveiled a custom Nevada Sesquicen- tennial-themed motorcycle at the ceremony. Adding to its extreme rarity, Gov. Sandoval signed the bike shortly after its reveal. "I am pleased to see one of our great Nevada companies incorporate the Sesquicentennial into their business strategy," Sandoval said. "The design of this one-of-a-kind bike is impressive, and I commend Las Vegas Harley-Davidson for not only creating a showpiece, but also develop- ing a program that will integrate people and their love of riding into our state's celebration." Set to open this fall, Las Vegas Harley- Davidson will be located directly on the Las Vegas Strip at 5191 S. Las Vegas Boulevard, just steps from the famed Welcome to Las Vegas sign. The 50,000 square-foot space will feature a dealership, motorcycle rentals and a retail store. The Las Vegas Strip location will be the brand's third location locally. "We are thrilled to be opening a new location on the famed Las Vegas Strip," Andress said. "We aim to be the world's best Harley-David- son dealerships, and this location will be no exception. It will have the best people, trained, empowered and committed to providing the best experience to our customers every time." "We are excited that the Las Vegas Strip will be the place that customers who want an authentic Harley-Davidson experience can get their fill," said Harley-Davidson North America vice president Mike Kennedy. "We are proud that the Nevada Sesquicentennial is being cel- ebrated in one-of-a-kind, gleaming paint and chrome on an all new Street Glide." Harley-Davidson enthusiasts have the opportunity to win the Nevada Sesquicenten- nial-themed motorcycle, the only design of its kind ever created. Soon, those hoping to take the bike home will be able to purchase raffle tickets benefitting Nevada 150 Foundation, Inc. The winner will be selected at Las Vegas Harley-Davidson's grand opening on the Las Vegas Strip this fall. Prior to the store's opening, the bike will make appearances throughout the year at events and activities honoring Nevada's Sesquicentennial celebration. PSB Wild West bringing VINs to custom bikes 34 • February 17, 2014 • Powersports Business www.PowersportsBusiness.com Wild West Motor Company is starting a licensee program, in which custom bike builders can sign on to build Wild West motor- cycles at their own shops. An artist's rendering of the new Las Vegas Harley-Davidson store. (From left) Las Vegas Harley-Davidson vice president Timothy Cashman, Nevada Gov. Brian Sandoval and Las Vegas Harley-Davidson president Don Andress attend the groundbreaking of Las Vegas Harley-Davidson's Las Vegas Strip location. See Wild West, Page 37 Las Vegas Strip about to get a little louder P34x37-PSB3-Cycle.indd 35 2/5/14 11:22 AM