OUTDOOR POWER EQUIPMENT w w w. o u t d o o r p o w e re q u i p m e n t . c o m
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Contents:
MARCH 2014 | Volume 57 | Number 3
Cover image ©istockphoto.com/VLADGRIN
features
14 Successful online strategies for
fueling customer engagement
Carissa Gingras, marketing director of consumer engine and service at Briggs
& Stratton Corporation, shares key online strategies to help fuel customer
engagement through the use of effective tools such as social media, ratings and
reviews, and more.
18 Social e-commerce:
How to use social tools to drive online sales
Brad Smith, ARI's vice president of product management, provides you with
tactics to effectively drive e-commerce sales via social media.
20 Five keystone pillars of profit (Part IV):
Improving gross profit earnings
In the fourth part of a series, Jim Yount, founder and CEO of Jim Yount Success
Dynamics LLC, covers the third keystone pillar of profit: gross profit.
6 Upfront
8 Anonymous Distributor
10 Industry News
24 Dealers' Domain:
How was business in 2013,
and what is your outlook
for 2014?
38 Marketplace
39 Key Distributors
42 Calendar
42 Advertisers' Index
departments
products
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230,
Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call
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$15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial
may not be re pro duced or photocopied in any form without the written permission of the publisher.
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30 Equipment Focus:
Hedge Trimmers &
Brushcutters
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33 Product News:
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