Outdoor Power Equipment

March 2014

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 www.outdoorpowerequipment.com OPE Staff Group Publisher Jeff Patterson Associate Publisher John Kmitta Editor Steve Noe Art Director Brian Snook Production Manager Karen Kalinyak Direct Mail List Sales MeritDirect, Jim Scova, (914) 368-1012; e-mail jscova@MeritDirect.com Reprint Service Debra Welter, Circulation and Audience Development Manager, e-mail dwelter@specialtyim.com Editorial Advisory Board Former Executive Director, EETC (retired) Jim Roche Senior Advisor, Servantage Dixie Sales Jim Starmer Pres., Plano Power Equipment and Whipper Clipper Glen Whitt Director of Sales and Marketing, Central Power Distributors, Inc. John D. Hedges Circulation For subscription inquiries and customer service questions, please call (847) 763-9565 or fax (847) 763-9569 business hours: 9 a.m.-5 p.m. EST Publisher's Notice: We assume no responsibility for the validity of adver- tising claims in connection with items appearing in Outdoor Power Equipment. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorse- ment by Outdoor Power Equipment or Specialty Information Media, or preference over similar products not mentioned. Account Representatives: EAST Chris Pelikan Senior Account Manager Phone: (954) 964-8676 cpelikan@epgmediallc.com MIDWEST Peggy Tupper Senior Account Manager Phone: (763) 383-4429 ptupper@epgmediallc.com WEST Leslie Palmer Senior Account Manager Phone: (248) 731-7596 lpalmer@specialtyim.com Upfront Editor Steve Noe snoe@specialtyim.com 6 O U T D O O R P O W E R E Q U I P M E N T w w w. o u t d o o r p o w e re q u i p m e n t . c o m 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 or the past two issues of Outdoor Power Equipment, we've heard from some of the most well-respected executives about the state of our great industry. Personally, I would like to thank all of them for graciously taking time out of their busy holiday schedules to step up and share their unique insights and bold predictions for this year. Now that you've had some time to reflect on 2013 and look ahead to the 2014 season, we wanted your perspective about the state of the industry, which is why our "Dealers' Domain" question of the month was "How was business in 2013, and what is your outlook for 2014?" I'm extremely pleased to report that we received excellent feedback, with nearly 40 dealers submitting responses, and I'd like to thank all of them as well for taking the time out of their busy spring prep schedules to participate. I don't want to steal the thunder of those who did participate in "Dealers' Domain" on pages 24-29. However, I did want to single out one observation made by at least a couple of dealers that I strongly believe will be working in your favor this spring. I've lived in Chicago nearly my entire life, and I can't recall a more brutal winter than our current one with Mother Nature throwing everything at us from polar vortexes and subsequent sub-zero weather to above-average snowfall and even rain. It's been so dan- gerously cold here that school was called off for my kids for four days (twice on back-to- back days) in January alone. As of February 10, we had 20 days in which the temperature dropped below zero degrees. If that wasn't bad enough, it seemed like every day that wasn't below zero, it was snowing. As you may have sensed, I'm suffering from a major case of cabin fever. I'm ready to be done with winter and can't wait for spring to arrive. And once spring arrives, I'm really looking forward to spending as much time as possible outdoors and working on my yard. I can't wait to fire up my mower for the first time and cut the grass. I'm also excited about putting my other outdoor power equipment to work. "After the winter that we are having, people will be ready to get out in their yards, and that should be good for business," said Ralph Miller, owner of Ralph's Small Engine, LLC, in Elkville, Ill. And in Batavia, N.Y., Guy Clark, owner of Cedar Street Sales and Rental, shares the same sentiments as we do in Illinois. "People are chomping at the bit for spring," he said. "We need to be ready to hit the ground running as soon as it warms up, and we are. There is a lot of pent-up demand to get out in their yards, so early sales will be strong. As long as the weather is in our favor, I expect 2014 to be a very good year. Let's hope for an early spring." Here's hoping that spring does arrive early and the pent-up demand does lead to a great 2014! Bring on spring! F OPE

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