Issue link: https://read.dmtmag.com/i/270289
NEWS & NOTES 38 // OWNER OPERATOR // MARCH 2014 530E heavy-duty truck engines as a conve- nient option for large fleets. Funk noted that Omnitek's conversion technology offers a projected payback of less than two years -- a significant advan- tage compared with a projected payback of five-to-seven years for a new natural gas truck purchase. Navistar Launches Truck Configurators Navistar International Corporation (NYSE: NAV) recently announced the availability of its new, re-designed online truck configurators for International® Pro- Star®, DuraStar®, and TerraStar® models on Internationaltrucks.com. The configu- rators allow customers to virtually design, build and customize their International Truck's cab, exterior, interior, powertrain and more. "We know that an increasing number of customers in the commercial truck industry are researching their product wants, needs and desires online before visiting a deal- ership," said Michael Cerilli, vice presi- dent, marketing, Navistar. "It's all about empowering the user to spec' their desired truck with the click of a mouse. The more we can provide useful tools to aid in their purchase process, the more likely we are to earn their business." The new configurators build on earlier versions of the tool with high-resolution, 3-D images, additional spec'ing options and an improved user experience and in- terface. To start, users select their cab type and bumper-to-back-of-cab (BBC) length followed by options for bumpers, mirrors, aerodynamic package and other exterior features. Next, a preferred powertrain con- figuration is selected, including engine, transmission and axle options. Finally, there's a prompt to select an interior trim and creature comforts of choice. When complete users may request a pricing quote, schedule a test drive with their local dealer, share their spec'd truck with their local dealer or view new and used truck in- ventory meeting their specifications. "We've seen great engagement for the configurators in beta testing," said Bry- an Sorensen, director, digital marketing, Navistar. "Traffic to InternationalTrucks. com has increased nearly 20 percent and users who engage with the tools are spend- ing twice as long on the site compared to those who don't use the configurator." Customers can spec' their International ProStar, DuraStar and TerraStar models by visiting www.internationaltrucks.com/ buildmyprostar,www.internationaltrucks. com/buildmydurastar, and www.interna- tionaltrucks.com/buildmyterrastar, respec- tively. OO 0314 newsandnotes oo.indd 2 2/7/14 10:06 AM