Issue link: https://read.dmtmag.com/i/274927
www.PowersportsBusiness.com Powersports Business • March 17, 2014 • 21 FOCUS PSB 20 • March 17, 2014 • Powersports Business www.PowersportsBusiness.com the 0 percent financing, and people see value in that. They can put it all in the deal and not pay interest on it. He has his menus like all the other guys out there, but he sells it very well. He believes in it. Being a Suzuki-only store as far as road bikes go, we see these people come back and use these products and benefit from them, so it's an easy sell. There's a trust factor." BIG QUARTER AHEAD The relationship between DeLand and Suzuki is further enhanced by the store's status as the brand's exclusive vendor for Bike Week, Biketoberfest and AIMExpo. Now in it's fourth year, the partnership, for instance, allows DeLand to set up a retail operation in the Suzuki area at Daytona International Speed- way. Alas, the store had plenty of P&A arriving weeks before the event. "It's been a great revenue source for us," he said. "We sell our P&A there, and market to people there to come back to the store and buy bikes and get their service work done. It's a very unique setup compared to other OEMs, who sell their own P&A. Having that partnership has really helped us. It's something different. They're like family to us. They value that part- nership just as much as we do." Stickney estimates that he sold "five or six" Suzuki motorcycles last year simply from con- verting Bike Week prospects. "It's a huge boost for us in March," he said of the Bike Week sales. "We do about 67 percent of our business in the first quarter of the year. So this our time to shine." Now in its second year as an Arctic Cat ATV dealer, DeLand has become the No. 1 Wildcat dealer in the district, which includes all of Florida and the southern half of Georgia. Stickney says the brand's ATV market share has grown by 500 percent in the area since DeLand took over sales. It's all a sign of things to come, Stickney says. "We're really seeking another major OEM, and hopefully we can get one of them to dance," he said. A staff of 12 full-time employees has a wealth of opportunities, with about 150 units on the showroom at the 9,500 square-foot store. Dealer's OEM partner 'like family' A.D. FARROW CO. HARLEY- DAVIDSON FAMILY OF DEALERSHIPS Sunbury, OH ACTION SUZUKI Mesquite, TX ADAM SMITH'S TEXAS HARLEY-DAVIDSON Bedford, TX AMERICA'S MOTOR SPORTS Nashville, TN BAYSIDE HARLEY- DAVIDSON Portsmouth, VA BERT'S MEGA MALL Covina, CA BOB WEAVER MOTORSPORTS & MARINE, INC. North Tonawanda, NY BREWER CYCLES, INC. Henderson, NC CENTRAL TEXAS POWERSPORTS Georgetown, TX COLE HARLEY-DAVIDSON Bluefield, WV COLEMAN POWERSPORTS Falls Church, VA CYCLE NATION OF HUNTSVILLE Huntsville, AL CYCLE NORTH POWERSPORTS Prince George, British Columbia DEL AMO MOTORSPORTS Redondo Beach, CA DELAND MOTORSPORTS DeLand, FL DREYER HONDA SOUTH Whiteland, IN DUCATI NEWPORT BEACH Costa Mesa, CA FAY MYERS MOTORCYCLE WORLD Greenwood Village, CO FREEDOM POWERSPORTS Weatherford, TX FRONTLINE EUROSPORTS, BMW MOTORCYCLES OF ROANOKE VALLEY Salem, VA GO AZ MOTORCYCLES Scottsdale, AZ GREELEY HARLEY- DAVIDSON AND WILD WEST MOTORSPORTS Greeley, CO HARLEY-DAVIDSON OF SCOTTSDALE Scottsdale, AZ HONDA KAWASAKI KTM OF SANTA MONICA Marina del Ray, CA HOUSE OF HARLEY- DAVIDSON Milwaukee, WI JESCO MARINE AND POWER SPORTS Kalispell, MT LAUREL YAMAHA Laurel, MS LEO'S SOUTH Lakeville, MN LOGAN POWERSPORTS GROUP Logan, WV MALCOLM SMITH MOTORSPORTS Riverside, CA MOSITES MOTORSPORTS North Huntingdon, PA RAY PRICE, INC. Raleigh, NC REC-TECH POWER PRODUCTS Lloydminster, Alberta RENO'S POWERSPORTS Kansas City, MO RIDENOW POWERSPORTS PEORIA Peoria, AZ RIVA MOTORSPORTS & MARINE Pompano Beach, FL RUSTY PALMER, INC. Honesdale, PA SCOTT FISCHER ENTERPRISES Fort Myers, FL SLOAN'S MOTORCYCLE & ATV Murfreesboro, TN ST. PAUL HARLEY- DAVIDSON St. Paul, MN SUN SPORTS CYCLE & WATERCRAFT, INC. Fort Myers, FL SURDYKE HARLEY- DAVIDSON Festus, MO TEAM MANCUSO POWERSPORTS Houston, TX TEAM WINNEBAGOLAND Oshkosh, WI THE TRANSPORTATION REVOLUTION New Orleans, LA TOUSLEY MOTORSPORTS White Bear Lake, MN ULTIMATE CYCLE Richmond, VA WILD PRAIRIE HARLEY- DAVIDSON Eden Prairie, MN XTREME POWERSPORTS Tampa, FL YANKEE HARLEY-DAVIDSON Bristol, CT PSB THE 2013 POWER 50 DEALER AWARD WINNERS LISTED ALPHABETICALLY The following dealerships were named to the inaugural Power 50 by PSB during an awards dinner in October at AIMExpo sponsored by ARI Network Services, Inc. Applications are now being accepted for dealerships interested in seeking 2014 Power 50 status at: www.powersportsbusiness.com/power-50. Industry members can nominate dealerships for the Power 50 by emailing PSB editor Dave McMahon at dmcmahon@powersportsbusiness.com. See Deland, Page 24 DeLand Motorsports was ranked the No. 4 dealer in North America in 2013 among the Powersports Business Power 50 dealers. "The key has been building a solid team that understands how important it is to offer the customer the best experience possible," said GM Nate Stickney. P16x25-PSB4-Focus.indd 21 3/5/14 1:13 PM