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34 • March 17, 2014 • Powersports Business ATV www.PowersportsBusiness.com www.PowersportsBusiness.com ATV Powersports Business • March 17, 2014 • 35 Product launch, dealer event part of 2014 plans The American International Motorcycle Expo (AIMExpo) and Massimo Motor Sports have announced that the rapidly expanding ATV and UTV manufacturer will return as an OEM partner at the 2014 event, sched- uled for Oct. 16-19 at Orlando's Orange County Con- vention Center. As one of the key vehicle exhibitors at last year's inaugural AIMExpo, Massimo intends to activate its presence at AIMExpo this year by unveiling a new, domestically designed sport/utility class product. While AIMExpo's all-inclusive platform proved to be a success for Massimo and its ability to reach the trade, media and consumer segments of the powers- ports marketplace, the company's real engagement with attendees came at the innovative AIMExpo Outdoors! space. Massimo's latest four-wheel products were avail- able for demos and will continue to play a pivotal role in the company's involvement in 2014. Additionally, Massimo will conduct a launch event as it unveils its latest product. "We're extremely excited to be a part of the 2014 AIMExpo. Last year's show helped kick off a year full of tremendous growth and success for the Massimo brand," said Dylan Smith, national sales manager. "This year we'll have a larger presence at the event and we will be formally inviting current and potential dealers, as well as media, to participate in our new product launch and have some fun at a special social gathering." Massimo will again offer demo rides of its latest products at AIMExpo Outdoors! over the course of the event's four days. Demo participants will receive free Massimo camouflage promotional gear and a discount code for future purchases. Founded in 2009, Massimo Motor Sports, LLC, is headquartered in Irving, Texas, and brings more than 27 years of powersports experience to the marketplace. The manufacturer offers some of the most sought after ATVs and UTVs on the market, with all Massimo products developed and built in the U.S. utilizing local designs and globally sourced parts within its 325,000-square- foot facility. Massimo prides itself on providing a superior level of customer service and support to its customers and partners as evidenced by the company's continued growth, both internally and among its rapidly expand- ing dealer base. New partnerships with GE Capital & Sheffield financing have enabled Massimo to exceed growth expectations. Additionally, Massimo provides dealers with generous profit margins. All Massimo UTVs come loaded with pop- ular accessories, including premium alloy rims, aggressive 26-inch tires, 3,500-pound winch, roof and windshield. "The margins on Massimo UTVs are among the best in the industry," said Bob Braun, head of dealer development at Massimo. "So we provide dealers a very good profit opportunity with the unit, even when fully accessorized." "Massimo did a great job at AIMExpo last year by taking complete advantage of everything the event repre- sents," said show director Cinnamon Kernes. "Massimo engaged with dealers, consumers and the media in their main exhibit space as well as at AIMExpo Outdoors! We welcome them back with open arms and are glad to see they are going to be using the AIMExpo platform to launch new 2015 model year product." PSB Massimo returns as AIMExpo OEM partner (Above right) Massimo Motor Sports will launch a new, domesti- cally designed sport/utility class product at AIMExpo in Orlando in October. (Right) Current and prospective dealers will once again be able to demo Massimo four-wheel products at AIMExpo Outdoors! ITP MAMMOTH MAYHEM MUD TIRE Specifications — ITP Tire & Wheel has launched the all-new Mammoth Mayhem mud tire. The 32-inch, 54-pound Mammoth sports an extra-deep, two-inch lug for maximum thrust through the deepest muck and mud. The claws are designed to propel ATVs and side-by-sides continuously forward, while channeling the mud out of the tread. Benefits — The extra-deep lugs do not affect ride comfort or handling, as the 6-ply rated carcass construction and directional tread pattern deliver a smooth ride on the trail. The Mammoth is consider- ably lighter than most big mud tires on the market, according to ITP. The initial size offering is 32x10-14. Suggested Retail Price — $326.04 Contact — 800/889-7367; www.itptires.com SEDONA MUDDER INLAW TIRE Specifications — Sedona's extreme terrain Mudder Inlaw tire is the only deep lug, 8-ply, punc- ture resistant, radial mud tire available, offering a smooth PRODUCTSHOWCASE P32x35-PSB4-ATV.indd 34 3/5/14 11:50 AM