Issue link: https://read.dmtmag.com/i/279349
I DA U N I V E R S A L M a rc h -A p r i l 2 0 1 4 17 promising scenarios for the construction world, such as East Europe, the Mediterra- nean basin and the Gulf area – and in Italy itself – charac- terized by a very specialized machinery market in view of the particular land features in our country." 2014 marks the 50th anni- versary of the fi rst edition and is an important year for Samo- ter from the standpoint of of innovations and initiatives in the program, as explained by Giovanni Mantovani, CEO & Director General of Vero- nafi ere: "We have focused on innovating the format, start- ing with the co-presence of Asphaltica, the international solutions and technology show for road paving, safety and infrastructures, realized in cooperation with Siteb and which is an ideal comple- mentary event for the sectors covered by Samoter. " e event now has four, instead of fi ve, days to help optimize B2B meetings in accordance with the requests made by exhibitors. We also enhanced the 2.0 promotion, sending 1.8 million newsletters to a selected database of 80,000 contacts, while the show's online portal has achieved over 100,000 international contacts, with more than 2 million page views." e defi nition of priorities and objectives for this edi- tion of the show involved the active collaboration of companies and associations through a Steering Commit- tee. " e goal was to create an exhibition event increasingly responsive to the needs of the sector," Mantovani added. "We involved the main industry associations in order to defi ne the most appropriate market- ing strategies for each market segment. We are confi dent that this partnership will achieve important input in terms of design, planning and exhibitor attendance." Samoter 2014 is also an occasion for comparison and analysis. While scientifi c development and promotion of the construction industry fi nd their landmark in the Samoter International Award, the Samoter Innovation Competition ensures visibility for producers of machinery and technologies present- ing previews of structural and functional innovations implemented in their products, thereby encouraging creativ- ity, design and production of original and cutting edge products and services. ● www.samoter.com TRENDS AND TIDBITS continued from page 15 Trends continued on page 41