Issue link: https://read.dmtmag.com/i/279349
I DA U N I V E R S A L M a rc h -A p r i l 2 0 1 4 15 Trends continued on page 17 TRENDS AND TIDBITS New markets and sustainabil- ity are at the heart of the 29th edi- tion of Samoter, the international triennial exhibition dedicated to earth moving and site machinery. 2014 marks the 50th anniversary of the foundation of the event and sees the debut of Asphaltica, the solutions and technology exhibition for road paving, safety and infrastructures, realized in cooperation with Siteb. Trade delegations are expected from more than 40 countries, with a focus on Eastern Europe, the Mediterranean area and the Gulf Region. Aisem, Anfi a, Ascomac, Comamoter, Cantiermacchine, Ucomesa, Unacea and Assodimi are participating on the Steering Committee sponsored by Vero- nafi ere for an event truly tailored to the needs of the industry. Verona, January 16, 2014. Aisem, Anfi a, Ascomac, Cantier- macchine, Comamoter, Ucomesa, Unacea and Assodimi – the primary associations represent- ing construction equipment manufacturers – met yesterday at Veronafi ere. e meeting was held to outline the vision with Veronafi ere for the 29th edition of Samoter, the international triennial exhibition dedicated to earth-moving and site machinery. In 2014, in fact, the event is the landmark occasion in Europe and off ers a special opportunity for the construction world to take stock and get a preview of the future. While waiting for the recovery in the still slipping domestic market, exports of machinery made in Italy continue to take the lion's share, posting 1.8 billion euros in value in the fi rst nine months of 2013. Exports are, there- fore, the best way to continue to develop the sector, and Vero- nafi ere, through Samoter, is the tool that serves to "internationalize" this important seg- ment of the Italian industrial system, worth more than 2.5 billion euros in overall terms. at is why new markets, along with the economic and environmental sustainability of the construction industry ("Sustain. ability"), are the focus of the coming edition of Samo- ter. Veronafi ere, in collaboration with Chambers of Commerce and ICE offi ces in Rome, has worked and invested to increase incoming business missions of buyers and professionals from Europe (Aus- tria, Belgium, France, Germany, Netherlands, Portugal, Spain, United Kingdom and Switzer- land), Eastern Europe (Azerbaijan, Bulgaria, Moldova, Poland, Roma- nia, Russia and Ukraine), Middle East (Saudi Arabia, Egypt, Jordan, Iran, Iraq, Lebanon, Palestine and Turkey), the Americas (Brazil and United States) and Africa (Algeria, Morocco, Mozambique, South Africa and Tunisia). SAMOTER 2014: Veronafi era and Industry Associations join to Prommote Earth-moving and Site Machinery Worldwide " e 2014 Edition of Samo- ter," said Ettore Riello, President of Veronafi ere, "is even more strategic in that this year, at a time of crisis in the industry, it is the only trade show scheduled anywhere in Europe. As an exhi- bition center, our mission is to be a platform for business develop- ment of companies, and Samoter sees us committed in this regard on two fronts: international – with an active presence on most