Issue link: https://read.dmtmag.com/i/279349
I DA U N I V E R S A L M a rc h -A p r i l 2 0 1 4 39 Your business identity the protection plan should include: 1. Proactive Monitoring. Business identity the defense begins and ends with continuous monitoring of your business profi le, so that you can get a 360-degree look at credit and reputation statuses. Because business identity the crimes can extend into the future, you'll want to keep a close eye on your business using a service that sends you alerts if any suspicious activity shows up. 2. Data Breach Response Plan. A plan should be prepared within 48 hours of discover- ing the data breach. It should include a complete review of state and federal laws, as well as assistance with client notifi cation letters, employee talking points and FAQs, plus the set-up of a call center to help handle customer calls. 3. Managed Remediation and Recovery. Comprehensive plans should also include research, remediation and recovery ser- vices. e best plans off er these services to compromised indi- viduals for up to 24 months following the breach incident. Some plans off er a co-branded website for a small fee, and provide additional monitoring services during the remedia- tion period for victims. It's also important to remember that most personal identity the protection plans like Lifelock and Identity Guard do NOT cover busi- nesses, or the cost of breach response plans and reme- diation. You need a separate program – something like Argos Risk Defender at www. stopbusinessthe .com. e Target breach and Fazio's involvement is the exception. Most business iden- tity breaches are much smaller in scope. Certainly, because of its scale and how it happen, even the above steps probably would not have stopped the breach from occurring. e key question for you and your business is, are you ready for when a breach occurs. Because unfortunately, in today's highly connected world, it is not an IF rather, most likely it's a WHEN. To learn more about busi- ness identity the and some simple steps you can take to mitigate your risk, download a free business identity the guide at www.samrichter.com/ protect. ● Sam Richter is the founder of the #1-rated Know More! business improvement program and author of the award- winning and best-selling Take the Cold Out of Cold Calling book, named "Sales Book of the Year." Richter is considered the world's foremost expert on Sales Intelligence--fi nding information and then using it to identity new opportunities, win more business, and build deeper and more meaning ful client relationships. For more information about Richter, including his books/videos, and custom presentations, please visit www.samrichter.com.