Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
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2014 GROWTH BRANDS www.beveragedynamics.com March/April 2014 • Beverage Dynamics 47 Track last year. Cupcake's extensive port- folio of whites, reds and sparkling wines are sourced from California as well as from most of the world's major wine-pro- ducing regions. E&J Gallo s has three high-volume brands represented here. Wycliff, primarily known for its value-priced sparkling wines, eclipsed 2.9 million cases in 2013; Liberty Creek, a line of value-priced, fast-moving 1.5 liter varietals, registered sales of 2.35 million cases; and Mirassou, an extensive portfolio of California varietals, garnered sales just north of 1 million cases. Returning to the Established Growth category is Trinchero Family Estate's Me- nage a Trois lineup. Usually sold for $10 and up, the line features Red Table Wine, White Table Wine, Rose, Chardonnay, Moscato, Pinot Grigio, Pinot Noir and Cabernet Sauvignon. The brand hit sales of more than 2.2 million cases. Trinchero Family Estates is also represented here by Sycamore Lane, featuring a line of value California varietals (665,000 cases). Once again, the highest percentage gainer among the Established Growth Brands list includes the premium-priced J. Lohr Estates, which notched a 18.0% gain, to more than 1.4 million cases. Constellation counts two new brands here. Estancia Estates generated sales of 935,000 cases in 2013, a 6.9% gain. The Monterey, CA line features a wide array of varietals and other offerings in three tiers with prices ranging from mid- to super- premium. And imported from Tuscany, Ruffi no's well-known Chianti saw sales increase 9.8% last year to 900,000 cases. Moving over from the Fast Track is DFV's Gnarly Head line of mid-priced wines, with the brand growing to 662,000 cases. From Spain, Shaw-Ross' Real Sangria returns to the Established Growth Brands list, with sales totaling 550,000 cases, while Wente Vineyards, with its extensive port- folio of premium to superpremium wines, also is a returning member. The brand gained an impressive 15.7% in 2013, to attain sales of 480,000 cases. This category recognizes those wine brands of signifi cant volume that saw sales declines two years ago (2012), but which rebounded in 2013. This increase, however, must result in sales totals that are at least equal to or greater than the 2011 sales totals. This year there are three Wine Comeback Brands. The value-focused Cavit wine, imported from Italy by Palm Bay International, features its popular Pinot Grigio as well as Pinot Noir, Merlot, Riesling, Char- donnay, Teroldego and Cabernet Sauvignon. The sold more than 3.55 million cases in 2013, reversing it 2012 sales decline. Gekkeikan Sake, from Sidney Frank Importing, likewise re- bounded in 2103 from a slightly down year in 2012. The best- selling sake in the U.S., Gekkeikan just released Suzaku, its fi rst-ever Junmai Ginjo-Shu or "Ginjo" to be introduced here. The brand sold 450,000 cases last year. Finally, Brazin Cellars Old Vine Zinfandels, produced in Lodi, CA, also reversed a tiny decline in 2012 with 2013 sales of 34,000 cases. WINE COMEBACK BRANDS (Thousands of 9-liter cases) '12/'13 Brand Supplier 2011 2012 2013p % Change Cavit Palm Bay International 3,524 3,485 3,555 2.0% Gekkeikan Sake Sidney Frank Importing 438 436 450 3.2% Brazin DFV Wines 31 30 34 13.3% (p) Preliminary. Source: The Beverage Information Group Handbooks & Directories. To learn more go to www.bevinfostore.com. COMEBACK BRANDS: WINES Recognizes brands of signifi cant volume that saw a sales decline in 2012, but which rebounded in 2013. This increase, however, must have resulted in total sales that are at least equal to or greater than the 2011 sales total. WANT TO REACH QUALIFIED BUYERS? Then rent our list of targeted, qualifi ed readers for your next direct mail promotion. • TARGETED LEADS • SUPERIOR PENETRATION • PROVEN VALUE • OUTSTANDING RESULTS Call today for more information regarding our product lines and extensive database marketing programs. Contact Debra Welter Tel: 847-720-5614 • Fax: 847-720-5601 dwelter@specialtyim.com LIST RENTAL MAXIMIZE YOUR POSITIVE PRESS FROM YOUR FEATURE IN Reprints Maximize the marketing power of your feature. Eprint Give your feature a presence on the World Wide Web. Fame Frame™ Transform your feature into an impressive work of art with a customized wall plaque. For custom reprints of articles in this magazine contact: Debra Welter • Tel: 847-720-5614 • Fax: 847-720-5601 • dwelter@specialtyim.com