Issue link: https://read.dmtmag.com/i/306360
LAUNCH 10 | Boating Industry | May 2014 www.BoatingIndustry.com Benchmark your performance against these five marine dealer key performance indicators, offered through Boating Industry's partnership with Spader Business Management, to stay focused on what's important to your success. Sales Volume New Boat Inventory KPIs Used Boat Inventory % of Gross Margin Net Profit 71.5% 15.8% 5.5% 20.9% 38.4% -51.9% -60% -40% -20% 0% 20% 40% 60% 80% Total personnel Total advertising Total floorplan interest Total semi- fixed Total fixed Total net operating profit 2.1% $843,211 through February 2013 $861,336 through February 2014 16.7% $2,679,949 through February 2013 $3,126,371 through February 2014 29.6% $328,655 through February 2013 $425,971 through February 2014 Total personnel Total advertising Total floorplan interest Total semi-fixed Total fixed Total net operating profit 6.4% -$125,280 through February 2013 -$143,526 through February 2014 SEARCH SCORECARD Dominion Marine Media collects data via its BoatTrader, boats.com and YachtWorld websites. In this issue, we rank the 10 boat brands with the most listings of pre-owned boats for sale on BoatTrader.com during 2013. For more information on what Dominion offers, go to www.dominionmarinemedia.com. Rank Brand Listings 1 Sea Ray 31,686 2 Bayliner 9,259 3 Chaparral 5,717 4 Carver 4,563 5 Four Winns 4,302 6 Boston Whaler 4,233 7 Regal 4,177 8 Wellcraft 3,873 9 Beneteau 3,731 10 Formula 3,400 2013 MOST-LISTED BOAT BR ANDS SAME-STORE SALES REPORT February same-store sales grew a modest 0.8 percent in February, partially due to extreme winter weather. For all departments, dealers using ADP Lightspeed saw a 0.8 percent increase, while parts was up an average of 3.7 percent, service up 6.7 percent and sales down a negligible 0.1 percent. Parts Service Department Department Major Units Overall 2.7% 4.1% 11.1% For more information on this report and other industry data, go to adplightspeed.com/dataservices 10.1% Continued from page 9 the expansion will serve to significantly increase Whaler's manufacturing capabilities and expand capacity at a time when the company is enjoying strong growth. The project also will result in the addition of at least 46 full-time jobs. "This expansion gives us the capability to continue to grow our portfolio," said Boston Whaler President Huw Bower. "We are proud to have introduced more than a dozen new boats in less than three years' time, and look forward to continuing this trajectory of innovation. Expanding the capacity of our facility underscores our commitment to continued growth and enables us to further expand our product line to meet the solid demand for our boats." "Boston Whaler is committed to the Edgewater community, and we are thrilled to formally announce this expansion in terms of both this investment and the oppor- tunities it creates," said Bower. "We're very pleased to have the support of Volusia County Economic Development Board in this endeavor." The Volusia County Council's decision to provide local financial support for Boston Whaler's participation in Florida's Qualified Target Industry Tax Refund (QTI) program was an important component of the company's decision to expand its Edgewater facility. The QTI program is designed to encourage higher-skill job creation and foster economic growth. "The Boston Whaler brand is internationally known for quality, and this decision to expand their manufacturing facility will provide residents with quality job oppor- tunities," said Rob Ehrhardt, Volusia County Economic Development Manager. P08x10-BI14MAY-Launch.indd 10 4/17/14 10:21 AM