Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
Issue link: https://read.dmtmag.com/i/306984
4 O U T D O O R P O W E R E Q U I P M E N T www.outdoorpower equipment.com Contents: MAY 2014 | Volume 57 | Number 5 Cover photo provided by Briggs & Stratton Power Products Group. features 14 Deliver first-class customer service: The art of using technology to win over customers and how to "LIKE" handling customer complaints Jeff Sheets, founder and owner of OPE Consulting Services, discusses how to use technology to provide better customer service, as well as how to handle customer complaints. 16 Spark word-of-mouth: How to boost customer referrals Heather Blessington, ARI's chief marketing officer, gives everyone something to talk about: how to boost customer referrals. 18 7 ways to "wow" your customers Greg Carradus, director of sales for Ideal Computer Systems, Inc., provides you with seven proven ways to create the best customer experience and breed customer loyalty in your dealership. 20 Five keystone pillars of profit (Part VI): Profit pillar number five: pretax net profit In the sixth part of a series, Jim Yount, founder and CEO of Jim Yount Success Dynamics LLC, covers the fifth and final keystone pillar of profit: pretax net profit. 6 Upfront 8 Anonymous Distributor 9 Industry News 24 Dealers' Domain: How do you handle customer complaints? 34 Marketplace 35 Key Distributors 38 Calendar 38 Advertisers' Index departments products OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. 20 26 Equipment Focus: Debris Handlers 12 31 Product News 20 16 14