Outdoor Power Equipment

June 2011

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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Upfront Editor Steve Noe snoe@m2media360.com Summer challenge W ith summer officially beginning June 21, I would like to take this opportu- nity — as I often do in my column — to issue a challenge. And unlike some of my previous challenges, I hope this is one that you will gladly embrace. The premise for this challenge originated with an e-mail that my wife forwarded to me April 19. The e-mail promoted a spring break special to one of our family’s favorite vacation destinations, Blue Harbor Resort, which has a huge indoor water park. The re- sort is located along the shoreline of Lake Michigan in Sheboygan, Wis., only about 160 miles from home. My wife proposed that we surprise our daughters with a Memorial Day weekend trip to Blue Harbor Resort, but to keep it a secret until 20 minutes before we departed. Well, we managed to keep everything a secret from all three of our daughters until they woke up Saturday morning of Memorial Day weekend when my wife presented them with cards. The cards notified them of our weekend plans in recognition of all their accomplishments this year, contained a detailed packing list, and instructed them to be packed and ready to go by 10 a.m. because we were leaving at 10:30 a.m. We wound up having a very nice and relaxing, relatively affordable, three-day week- end. We spent plenty of quality time in the indoor water park each day, collected shells on the beach, enjoyed a couple of nice dinners at a nearby restaurant, watched a movie in our hotel room, and even visited a “cheese castle” on our way home. And we made the roundtrip on less than a single tank of gas, which is a bonus given the outrageous gas prices. Now I realize that because you’re a business owner, you may be hard pressed to take an extended vacation and stray too far from home, which is perfectly understandable. And I don’t expect you to be as spontaneous and creative as my wife, who is the world’s greatest vacation planner. I simply commit to vacation dates and leave the rest of the planning to her, because I like to be surprised and she never disappoints. However, I do challenge you to commit to taking at least one vacation this summer and find your own vacation planner, if necessary, to make it happen. Even if you can only afford the time and money to spend an upcoming three-day weekend such as the Fourth of July or Labor Day to stay at a nearby resort with a water park or go camping, fishing or golfing, I want you to force yourself to break away from your business and get some well-deserved rest and relaxation because it is important to enjoy the fruits of your labor, “recharge your battery,” and reconnect with your family. I highly recommend that you take a minimum three-day vacation because I find that it takes nearly a day just to leave your worries behind at home and work, giving you just a couple of days to unwind. My family had so much fun on our little weekend getaway that we’re already planning two more this summer to visit relatives in neighboring states, and our daughters are psyched. With the spring behind you and your kids or grandkids out of school for the sum- mer, now is the perfect time to plan a family vacation. You deserve it for working all of those long hours during the spring, and so does your family for tolerating your hectic spring schedule. Get a vacation on the books and stick to it. I guarantee this is one challenge that you’ll be glad you accepted. OPE M2MEDIA360 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 Web site: www.outdoorpowerequipment.com OPE Staff Executive Vice President Editor Editorial Direction Art Director Production Manager Contributing Writers Charles Forman Steve Noe Richard Brandes Brian Snook Karen Kalinyak Bob Clements, Dave Worden Direct Mail List Sales Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com Reprint Service Cheryl Naughton, (678) 292-6054; e-mail cnaughton@m2media360.com M2MEDIA360 President/CEO Vice President, Finance and Operations Vice President, Circulation and Collateral Services Production and Operations Director Executive Director, EETC Executive VP, Dixie Sales Co. Pres., Plano Power Equipment and Whipper Clipper Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Editorial Advisory Board Jim Roche Jim Starmer Glen Whitt Circulation For subscription inquiries and customer service questions, please call (847) 763-9565 or fax (847) 763-9569 business hours: 9 a.m.-5 p.m. CST Publisher’s Notice: We assume no responsibility for the validity of adver- tising claims in connection with items appearing in Outdoor Power Equipment. Reader Service Numbers are given to facilitate further inquiry. Commercial product names are used for the convenience of the reader. Mention of a commercial product does not imply endorse- ment by Outdoor Power Equipment or M2MEDIA360, or preference over similar products not mentioned. 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068 Phone: (847) 720-5600 • Fax: (847) 720-5601 Account Representatives: Bruce Loria 626 Wilshire Blvd., Ste. 500, Los Angeles, CA 90017 Ph: 213-596-7226 • bloria@m2media360.com Joy Gariepy 16267 W. 14 Mile Rd., Ste. 202, Beverly Hills, MI 48025 Ph: 248-530-0300, ext. 1401 • jgariepy@m2media360.com Classified Sales/Marketplace: Glenn Datz Phone: 213-596-7220 • Fax: 213-624-0997 gdatz@m2media360.com 6 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com

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