Cheers

Cheers June 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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DRINK CULTURE Ultimate Cocktail Challenge Winners for best classic and signature cocktails announced. At the second annual Ultimate Cocktail Challenge Counter clockwise from top right: From left to right: Marcos Tello, UBC founder and judging chairman F. Paul Pacult and Steve Olson discussing a cocktail entry. A UCC bartender shaking a cocktail. Judges, from left to right, Doug Frost, founder; Pacult; and bartenders Julie Reiner and Willy Shine. in New York, dozens of brands and their respective mixologists faced off in a competition for best classic cocktail and best signature cocktail in a variety of categories. Th e cocktails were judged by a panel that included F. Paul Pacult, the founder of the Ultimate Beverage Challenge, and a variety of mixologists including Dale DeGroff and Gaz Regan. Th e classic cocktail recipes were chosen in advance, such as “the best gin in a Negroni” or “the best vodka in a Cosmopolitan.” Th e signature cocktails were broken down by spirit category, where brands entered an original cocktail to be judged against their peers. For a complete list of winners and recipes for the winning signature cocktails, visit www.ultimate-beverage.com/ ucc2011results. Pouring Wine On-Tap Th ree West Coast restaurants are off ering a new take on wine in kegs to their customers. Th irsty Bear Brewing in San Francisco, Residual Sugar Wine Bar in Walnut Creek, CA and Hub Restaurant & Creamery in Tucson are off ering Long Meadow Ranch 2010 Sauvignon Blanc in a stainless steel kegs complete with a traditional tap system for pouring. Th e kegs are reusable, eliminating all packaging waste, and hold 5.16 gallons, or approximately the equivalent of 26 bottles each. JUNE 2011 | 9

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