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26 SSN UNDER 40 20 UNDER 40 www.securitysystemsnews.com JULY 2011 SECURITY SYSTEMS NEWS 20 UNDER 40 2011 Continued from page 26 Scholar and summa cum laude from the University of Tennessee with a bachelor’s degree in marketing, offered a mini-market- ing plan in response to that question this year. We thought you’d find it interesting: It all comes down to education, she says. “At Stanley, we are involved on col- lege campuses with career fairs and posting open positions on their websites/boards.” Tarnoff cites five ways to educate young people on the advantages of a career in the security industry: internships, success sto- ries, opportunity showcases, non-industry associations, and social marketing. Intern- ships are a great experience for students “which they then share with their class- mates and that furthers the knowledge of our industry.” She suggests highlighting the industry’s great business leaders by having them do public speaking to business students. “We have a lot of great talent, entrepreneur- ial spirit and great success stories in our industry,” she says. Tarnoff suggests using an “opportunity James ‘Shooter’ Stein, Jr., 36 President and COO, National Certified Alarms Nashville, Tenn. James “Shooter” Stein loved the security company his father founded in 1974— the year Stein was born. “Kids just think security is cool—sirens and burglars,” Stein says. His father had sold that company by the time Stein graduated from college. But then his father invited Stein in 1997 to start a business with him, and asked what kind of enterprise it should be. Stein replied: “When I was a little kid, I thought your security company was the coolest thing … I’d love to do something with that.” National Certified Alarms started that year, and now has about 22 employees and some 15,000 customers. Stein worked every job, “teaching myself as much as I could in every department, until I took over a few years ago.” His goal is to continue to grow the company. He says to attract more young people, the industry should offer “more of an administrative track for the young bloods out there.” For example, he says, technicians need a career path “that will take them out of a work van and use their skills to help the business grow.”—Tess Nacelewicz showcase” to educate future graduates on the industry as a whole as well as from your company’s unique perspective. “Show where an entry level candidate could start and their five-year plan…I think the oppor- tunity would be quite impressive.” Activity in non-industry associations and award programs is another way to get the word out about the security indus- try, she notes. Finally, Tarnoff says social marketing through social media is the way to speak to the younger generation. “We use tools such as using Facebook, LinkedIn and Twitter [and] have been increasingly using social media to help recruit college grads.” With that, meet the Class of 2011. It should be noted too, that we in no way consider this a definitive “top 20” list of young professionals in the security indus- try. There are hundreds of qualified people who could be on this list. We do believe our lists of 20 are good representative samples of the kinds of talented young people who are working in our industry today. We expect you’ll be as impressed as we were, and hope you enjoy reading a little bit about them. SSN Jane Swinglehurst, 35 Operations Centre manager, Provident Security Vancouver, B.C. Jane Swinglehurst got into the security industry “completely by accident.” When she was in high school, her neighbor, a security company owner, offered her an after-school office-assistant job. She ended up staying well beyond high school and learning bookkeeping. She started out doing bookkeeping and some customer service for Provident Security seven years ago, and has since held several management positions. “Who knew a high school job would actually turn into a career?” Swinglehurst says. She praises Provident president Mike Jagger for encouraging employees to grow at the company. “He allowed me to figure out what I’m good at and what I actually enjoy doing.” In fact, helping others’ careers is what Swinglehurst would like to be remembered for. “The thing I enjoy most…is when I hire someone and am able to kind of give them a career path too, and coach them into other positions and let them become managers.” Young people will naturally be drawn to the industry, she says, because “young people want to feel that whatever they’re doing in their job, they’re making a difference … and in security you actually can make a difference.”—Tess Nacelewicz Find your news online: Top News Sector News Blogs Video Digital Edition Webcasts & more .................................. Visit: Arecont Vision just released the next generation in panoramic megapixel cameras that now include Day/Night functionality. 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