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SECURITY SYSTEMS NEWS JULY 2011 www.securitysystemsnews.com 20 UNDER 40 25 20 UNDER 40 Meet the Class of 2011 C By Martha Entwistle ONGRATULATIONS TO the “20 under 40” Class of 2011. The editors of Security Systems News are pleased to present you with our fifth annual “20 under 40,” list of talented young people in the industry. The 20 under 40 feature is something the editors of Security Systems News enjoy working on. And this year, we really had our work cut out for us. With seven days fewer than normal to finish the project, we found ourselves with the largest pile of nomina- tions we’ve ever had to sift through. How do we go about selecting those 20? First, there’s absolutely nothing scientific about it. Beyond the qualifications that candidates must work for a fire or secu- rity installer/integrator or for a monitor- ing company, candidates don’t need to meet any special requirements. While many on this year’s list and past lists have impressive titles, we’re not necessar- ily looking for candidates who are CEOs or presidents. Sometimes it’s a candidate’s hard work, ambition or creativity—in addition to leadership qualities, that wins us over. We read through all of the nominees, we compare notes, we debate, discuss, compromise and, eventually, after several go-rounds, we somehow whittle the field down to 20. Next come the personal interviews. The basis for the profiles you’ll read in this section is three questions we ask each of the candidates: “How did you get into the security industry?” “What would you like your legacy to be/How would you like to be remembered in the security industry?”; and, “What do you think can or should be done to attract more talented young people into the industry?” Every year, we have those who are born into the industry. Once again, we have a strong showing of legacy candidates. These are the candidates whose parents or grand- parents started an alarm company, and they’re now part of that company or a simi- lar company. Over the past five years, we’ve noticed from school. In many cases, it’s the oppor- tunity to be creative with new and sophis- ticated technology that piqued their inter- est. Perhaps this suggests the industry is starting to do a better job getting the word out about the opportunities that exist in this relatively small but growing industry? That leads to our final question about We use tools such as Facebook, LinkedIn and Twitter [and] have been increasingly using social media to help recruit college grads.” Beth Tarnoff, Stanley CSS more nominees for whom security is their “first job.” Other than the legacies, the security industry has been historically populated by ex-law enforcement and for- mer military officers. Security was a second career for many. This year, however, several candidates were recruited into the industry directly ways to attract talented young people. It’s a question that generally elicits some sub- stantive answers. For example, Beth Tar- noff, the 28-year-old marketing director for North America and United Kingdom Direct, Stanley Convergent Security Solutions, who incidentally graduated as a Top Collegiate 2011 see page 26 1927 New York Yankees Result: Most AL Wins (Single Season) Record Lasted a Quarter Century Think big, work together, follow through…achieve results. —Anonymous IT TAKES RESULTS. Since 2000, Alarm.com has consistently delivered innovative interactive security solutions. Together with our Dealer Partners, we have achieved record results. l Over 3 billion activity monitoring messages processed l Over 2 million 2-way voice minutes over GSM transmitted l Over 150 million notifications delivered l Over 5 million individual sensors monitored Partner with the company who is committed to your success. Visit www.alarm.com to learn more. Stay Secure. Stay Connected. © 2011 Alarm.com. All rights reserved.