Key Milwaukee

July 2011

An A-Z visitors guide to Milwaukee Wisconsin. Sponsored by Key Magazine Milwaukee, Wisconsin

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Northwestern Mutual expects more than 10,000 attendees at its 2011 annual meeting in Milwaukee this month. TOP OF THE CLASS FORTUNE magazine’s recognition of SECURING FINANCIAL FUTURES Foremost, Schlifske said, the Northwestern Mutual team keeps clients’ dreams in mind. “While the economic environment around us may change, the dreams of our clients do not,” he said. “They continue to graduate from college, get married, start careers and new businesses, begin families, raise families and retire. We’re in the business of financially securing their futures so they can live every phase of their dreams.” The company is actually experiencing stronger demand than at any other point in its history, according to the Northwestern Mutual CEO. Battered by several years of economic instability, consumers are actively seeking financial security. By providing comprehensive planning and integrated product solutions to clients – uniquely combining insurance and investments – Northwestern Mutual representatives develop lifelong relationships that evolve over time as clients’ aspirations evolve, Schlifske points out. “Our financial professionals are passionate about building meaningful long-term relationships with their clients, often extending 40 years and beyond,” Schlifske said. “That’s why we sit at the top of the customer satisfaction index – because we’re committed to doing the right thing for our clients, and have been doing it this way for 154 years.” Northwestern Mutual as the most-admired company in the life insurance industry resulted from several significant achievements. ----- Helping More Clients: In 2010, Northwestern Mutual set new records in risk product sales and grew distribution of investments. The total number of policies sold increased by 9.2% and the total number of new clients jumped 4%. ----- Top Ratings: Northwestern Mutual is one of a few companies in its industry to maintain the best possible insurance financial strength ratings from the nation's four major rating agencies. ----- Top Dividends: Northwestern Mutual pays industry-leading dividends of more than $4.9 billion in 2011. And, according to the American Customer Satisfaction Index report for the fourth quarter of 2010, Northwestern Mutual leads all large insurers with the highest customer satisfaction score. 27

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