David Rousayne
as well as developing technical training materials to support Bock’s growing prod- uct offerings.
NATIONAL BIODIESEL BOARD RAISES AWARENESS OF BIODIESEL AS AMERICA’S FIRST ADVANCED BIOFUEL The U.S. biodiesel industry is launching its largest-ever public outreach effort. The paid ad buy will raise awareness of the economic, environmental and national security benefits of the nation’s first and only EPA-designated advanced biofuel to reach nationwide production. The multi-million dollar project will
include national television advertising, coupled with regional print and radio advertising as well as an online presence. The centerpiece of the education effort is a 30-second spot that will air across the nation on Sunday-morning network talk shows. The ads feature the tagline, “Biodiesel. America’s Advanced Biofuel” and focus on biodiesel’s viability here and now. The television spot highlights biodie- sel use in the Dallas area to demonstrate the fuel’s practical, common-sense appeal in communities across the country. N B B w o r k e d w i t h P C I
Communications, a leading provider of creative communications services for Fortune 500 corporations, national asso- ciations, and federal agencies, to create the multi-media campaign.
www.fueloilnews.com | FUEL OIL NEWS | JULY 2011 9
