Issue link: https://read.dmtmag.com/i/367801
T ruck manufacturers are get- ting increasingly serious about making their online presence as high-tech as their trucks. In just a few short years, truck websites have been transformed from basic billboards to fully interactive, online expressions of the companies' brands. Here's a look at some of the newest online upgrades: PETERBILT SHOWROOM APP Earlier this year, Peterbilt launched its "Class Pays" tablet app that allows users to tour vehicles, browse features and specs and even select different truck colors. The app highlights vehicles IURP3HWHUELOW·VRQKLJKZD\YRFDWLRQDO DQGPHGLXPGXW\OLQHXSLQFOXGLQJLWV newest Models 579, 567 and 220. With WKHVZLSHRIDÀQJHUXVHUVFDQWDNHD GHJUHHWRXURIWKHIHDWXUHGYHKLFOHV and can also view the chosen truck in a variety of popular colors. 7KHDSSDOVRLQFOXGHVSURGXFWEUR chures, overviews of features and EHQHÀWVDQGVSHFRSWLRQV,QDGGLWLRQ to information about the truck models themselves, users can learn more about 3HWHUELOW·V WHFKQRORJLHV LQFOXGLQJ WKH 3$&&$50;(QJLQHDQGWKH6PDUW Nav driver infotainment system. 7KHIUHH´&ODVV3D\VµDSSFRPSDW ible with Apple and Windows tablets, LVDYDLODEOHWKURXJKHDFKEUDQG·VDSS store by searching for Peterbilt Class Pays. MACK GOES MOBILE Having recently refreshed its visual branding, Mack Trucks is bringing that new look online with the new www. MackTrucks.com website. Designed for easy use and optimized for mobile devices like smartphones and tablets, the new site provides information about 0DFN·VSURGXFWVDQGVHUYLFHVDQGDOVR helps customers connect with local Mack dealers. Bold photography is used throughout WKH VLWH WR FRPSOH PHQW0DFN·VXSGDW ed visual branding. Another key feature RIWKHQHZVLWHGH VLJQ LV WKH DSSOLFD WLRQIRFXVHG OD\RXW which allows users ÀQGWKHULJKWWRROVIRU WKHMREVWKH\QHHGWRGRZKHWKHULW·VRQ the highway, on a construction site, or Roads Web By Tom Kelley 20 www.studentdriverplacement.com September '14 Factory Features OEMs Upgrade Web Presence