Boating Industry

October 2014

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Page 13 of 59 14 | Boating Industry | October 2014 w e're only weeks away from what promises to be the biggest Marine Dealer Conference & Expo yet, with more educational sessions for attendees, an expanded expo hall schedule and plenty of networking opportunities. MDCE 2014, scheduled to take place Nov. 16-19 at the Or- ange County Convention Center in Orlando, Florida, is pro- duced by Boating Industry and the Marine Retailers Association of the Americas. For the fi rst time in the event's history, attendees can select from four educational tracks – Leadership, Sales, Marketing and Service Plus – designed specifi cally to address the most critical aspects of marine dealer operations. In addition, following the successful launch of the MDCE Pre-Conference Workshops in 2013, this fea- ture will return with an even more impactful line-up of hands-on sessions attendees won't fi nd anywhere else. Finally, attendees will now benefi t from both opening and closing keynote addresses. Opening and closing keynotes This year's opening keynote will be presented by leadership guru and New York Times bestselling author Chester Elton. Co-author of several successful leadership books including "All In," "The Carrot Principle," and "The Orange Revolution," Elton is considered an expert in the fi eld of company culture and employee engagement. His research shows that the most successful businesses deliver extraordinary results by developing a team culture in which employees believe what they do matters. "Leadership was the number-one topic dealers asked for in our pre-MDCE surveys, and there's no better way to demonstrate leadership skills than by establishing a strong, positive dealership culture," said Liz Walz, MRAA director of education. "The re- search Chester will share during his Opening Keynote address demonstrates how big an impact such culture can have on a busi- ness' bottom line." During Elton's high-energy keynote presentation entitled "All In: How the Best Managers Create a Culture that Drives Big Re- sults," attendees will learn real-world strategies to engage, enable and energize their employees, strategies that are proven to boost revenue and profi tability for businesses of any size — from mom- and-pop shops to corporate entities. Elton's keynote is sponsored by Smoker Craft, which has spon- sored the opening keynote for several years running. For the fi rst time, MDCE will also include a closing keynote, delivered by Ryan Estis. He is world renowned for helping com- panies, leaders and salespeople embrace change, accelerate growth and achieve breakthrough performance in the new economy. During his closing keynote address, entitled "Lead Your Busi- ness to Breakthrough Performance," Estis will help prepare MDCE attendees to compete for and win more business in the market. Attendees will learn about: The evolution of customer buying be- havior; where to spend the most time to get the biggest impact; creating a sales culture of accountability and performance; coaching your team to maximum productivity; using technology to engage customers and shorten the sales cycle; and how to develop a plan to take immediate action. Attendees will also walk away with a 23-page e-book called "Leading Breakthrough Sales Performance: How the World's Best Brands are Turning Customer Transforma- tion into an Opportunity for Growth." Estis was recently recognized by Meetings & Conventions magazine as one of the "best keynote speakers seen or heard" alongside Tony Robbins, Bill Gates, Colin Powell and Mike MDCE PREVIEW Expanded conference offers more education, expo time PREVIEW

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