The Journal

November 2014

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President & Publisher . . . . . . . . . . . . . . . . . . . . . . .Jim Visser STAFF Office Manager & Associate Editor . . . . . . . . . . . . .Shelia Stiner Circulation Manager . . . . . . . . . . . . . . . . . . . . . . . .Shirley Visser Photography . . . . . . . . . . . . . . . . . . . . . . . . . . . .James Visser, Jr. National Modular Sales Consultant . . . . . . . . . . .Melissa Bishop Contributors Political And Associations . . . . . . . . . . . . . . . . .Danny Ghorbani MH Association for Regulatory Reform Development Finance, Marketing & Retailing . . . . . . . .Ed Hicks Service & Set-Up . . . . . . . . . . . . . . . . . . . . . . . . . . .George Porter Sales Marketing . . . . . . . . . . . . . . . . . . . . . . . . . . .John Graham Modular Consultant . . . . . . . . . . . . . . . . . . . . . . . . . .Scott Stroud Community Consultant . . . . . . . . . . . . . . . . . . . . . . . .Frank Rolfe Community Law . . . . . . . . . . . . . . . . . . . . . . .Hart King Law Firm Volume 34 Issue 11. THE JOURNAL is sent monthly. All rights are reserved. Permission to reprint given only upon written request. The Journal is solely owned and operated by J & S Publishing Inc. and is not affiliated with or run by any outside organization. It is solely supported by advertising and is dis- tributed to industry related businesses throughout the United States. Any questions or comments should be forwarded to Jim Visser, President and Publisher at 706-655-2333. POSTMASTER: Send address changes to THE JOURNAL, P.O. Box 288, Manchester, GA 31816. E-Mail: news@journalmfdhousing.com Web Page: www.journalmfdhousing.com Mailing Address: P.O. Box 288 Manchester, GA 31816 Shipping Address: 1069 Judson Bulloch Road Warm Springs, GA 31830 THE NOVEMBER 2014 VOL. 34 NO. 11 November 2014 The Magazine For Manufactured & Modular Housing Professionals THE OURNAL J SHOW PREVIEW 2015 RV/MH Hall of Fame Historian Retires RV/MH Hall of Fame Historian Retires Al Hesselbart Al Hesselbart J OURNAL contents community law Robert Williamson discusses the Fair Housing Amendments Act. 10 mharr viewpoint Danny Ghorbani discusses how bad law yields bad policy. 14 service & set-up George Porter discusses service and set-up for manufactured housing. 16 sales marketing John Graham discusses sales strategies for taking charge of 2015. 22 development marketing Ed Hicks discusses good designs for land lease communities. 24 community consultant Frank Rolfe discusses Sun's purchase of American Land Lease. 26 marketing consultant Scott Stroud discusses manufacturers -- loyalty partners or commodities. 28 get it quick Find out information on advertisers in this issue. 29 classified section Find items for sale, job opportunities, plus much more. 30 The ONLY Monthly Industry Magazine! ABOUT THE COVER This month's cover photo is courtesy of the RV/MH Hall of Fame & Museum. Don't Miss Out... Reserve your ad space now. Call 706-655-2333 The Magazine For Manufactured & Modular Housing Professionals

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