to breakfast potential
Coffee and breakfast go hand in hand. Here are some products that can help cement the relationship.
Bite-size Crumbies from Skinny Batches have only 45 calories per serving.
BY BRENDA G. RUSSELL W
hen your mother told you breakfast is the most important meal of the day, she may have had a premonition about
your career. The crowd of breakfast customers makes the morning hours
crucial for coffee retailers. So it's good news that the indicators for breakfast sales are healthy. All dayparts in foodservice have suffered in the global
economy, according to the market-research company Mintel. However, breakfast sales are expected to rebound in 2011, growing at an inflation-adjusted rate of 2.6 percent. Coffeehouses can grab some of that growing market by adding baked goods and other breakfast items. Mintel's study holds more good news for coffee shops and
cafés: Coffee is at the core of restaurant breakfasts, and has moved from being an aſterthought to a key component in promoting breakfast menus. Here's where Mom really set you on the right track for your
foodservice career. Her lectures about a good breakfast have attuned you to the new consumer interest in nutrition. Healthy
24 | September 2011 • www.specialty-coffee.com
breakfast items continue to be the top consumer demand, with a full two-thirds of Mintel's survey respondents making the request. "Healthy options for baked breakfast goods include whole-
grain or whole-wheat muffins or bagels to go along with yogurt," says Eric Giandelone, director of foodservice research at Mintel. "There's a big trend toward yogurt parfaits and using Greek yogurt."
THANK YOU, COME AGAIN Attracting the breakfast customer gives the coffee retailer the
opportunity to entice customers to return later in the day for other meals. "Obviously there's a level of trust if you're choosing a place as the first place to go the morning for breakfast," Giandelone says. "There's an opportunity to communicate to the customer to come back for a more substantial food offering later in the day." Bakery items serve not only as a coffee complement for breakfast, but as a treat during other dayparts, says Gary
