GeoWorld September 2011

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Vol. 24, No. 9 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Integrated Content VICE PRESIDENT, GROUP PUBLISHER Jo Treadwell, EDITOR, GEOWORLD, GEOPLACE.COM AND GEOREPORT Todd Danielson, CHIEF NEWS CORRESPONDENT L. Scott Tillett GeoTec Event CONFERENCE SHOW MANAGER Katie Smith, CONFERENCE EXHIBIT SALES Jo Treadwell, Contributing Editors Peter Batty, Joseph K. Berry, Ron Bisio, Mark Dolezel, Ron Lake, Janet Jackson, Mark Reichardt, Erik Shepard, Daniel Sui, Nigel Waters, Patrick Wong Editorial Advisory Board Dan Adams TOMTOM Chris Andrews AUTODESK INC. Peter Batty UBISENSE Jack Dangermond ESRI Charles H. Drinnan EWAM ASSOCIATES Jim Farley ORACLE CORP. William D. Goran CENTER FOR THE ADVANCEMENT OF SUSTAINABILITY INNOVATIONS Connie Gurchiek TRANSCEND SPATIAL SOLUTIONS William Holland REDGIANT ANALYTICS INC. Anup Jindal RMSI Roy Kolstad NAVTEQ Ron Lake GALDOS SYSTEMS David Linden SAIC Xavier Lopez ORACLE CORP. Dale Lutz SAFE SOFTWARE Carey Mann BENTLEY SYSTEMS INC. Carl Reed OPEN GEOSPATIAL CONSORTIUM INC. Walter S. Scott DIGITALGLOBE David Sonnen IDC Mladen Stojic ERDAS INC. Production PRODUCTION DIRECTOR Mary Jo Tomei, ART DIRECTOR Kathleen Sage, List Rental, Reprint Marketing Services Cheryl Naughton, M2MEDIA360 CEO/PRESIDENT Marion Minor VICE PRESIDENT, FINANCE AND OPERATIONS Gerald Winkel VICE PRESIDENT, CIRCULATION AND COLLATERAL SERVICES Joanne Juda-Prainito PRODUCTION AND OPERATIONS DIRECTOR Mary Jo Tomei GeoWorld is published monthly by M2MEDIA360, a Bev-Al Communications Company. Authorization to photocopy items for educational, internal or personal use, or specific clients, is granted by M2MEDIA360, provided appropriate fees are paid prior to photocopying items, please contact Cheryl Naughton, M2MEDIA360 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Phone: (847) 720-5600 Fax: (847) 720-5601 e-mail: Web: CIRCULATION: For subscription inquiries and customer service questions please call 845-856-2229. © 2011 BY M2MEDIA360 All rights reserved. ISSN# 0897-5507 Canadian GST# 82917 9944 RT 0001 Canadian CPM #1528653 Single Copy Price U.S $8.00, Single Copy Price Canada/Mexico/Foreign $12.00 GeoWorld Services 20 October 2007 Web-Based Tools Create Real-Time Situational Awareness By Matt Felton and Susan K. Wooden FROM THE ARCHIVES GeoWorld magazine has built a reputation as a trusted source of information with consistently forward-looking and authorita- tive content. We were the first publication to address the needs of the GIS user community, and we have enjoyed much success as the industry "found its footing" and expanded into a wide range of disciplines. We feel lucky to have served a dedicated readership for more than two decades. The content of each GeoWorld issue has been posted online at since 1996. This rich resource provides perspective on technology development and clear relevance to the challenges faced today.To highlight some of the infor- mational resources available, each issue will feature archived stories relating to that issue's cover story. Simply click on "Articles & Archives" at the top of the menu bar on, and type in a few of the key words from the fol- lowing list to find the full article on our site. BY MATTHEW PIETRYSZYN AND GAEA OAKE September 2010 Transforming Web GIS: Brampton Integrates Microsoft Office SharePoint Server with the Enterprise By Matthew Pietryszyn and Gaea Oake March 2009 Send in the Clouds: Cloud Computing Accelerates Innovation while Reducing Cost and Complexity By Bob Lozano BY BOB LOZANO Clouds Send in the Cloud Computing Accelerates Innovation while Reducing Cost and Complexity F or the geospatial industry, this is a time to gain perspective, step back from the daily fray and consider what sort of fundamental, game- changing opportunities might be available. Put another way, today's geospatial leaders can benefit greatly by looking at their businesses from the same vantage point as the satellites on which they so often rely. Taking a few giant steps back, many leaders will find that they're often tasking talented algorithm engineers and developers to take on parallel and distributed computing; opening the door for a host of potential inefficiencies. Sensing an opportunity, leaders now are looking for a better way to help their developers focus on core competencies—to finally focus on what they're really good at: creating great algorithms. They know that doing so results in a less complex, more efficient and more agile working environment. G E O W O R L D / M A R C H 2 O O 9 In addition, these specialists can use all the tools in their arsenal effectively to develop applications in a more elegant, correct way—instead of the unnecessarily complex, inefficient ways of "days gone by." That's where leading geospatial companies are using cloud-computing technology to simplify the tasks at hand. Cloud computing can take on the complex, labor- intensive "computer science" problems, thereby freeing up developers to focus on their core competency and creating significant cost savings along the way. What's in a Cloud? Cloud computing is the evolution and convergence of familiar computing trends (e.g., utility and grid comput- ing, virtualization, SaaS, etc.) along with new elements introduced to deal with new levels of scale. These are combined into a dynamic new style of computing in which the whole is far greater than the sum of its parts. GeoWorld Online Visit GeoWorld at for online reviews, features, news, classified ads and event listings. GeoMarketplace The GeoMarketplace resource directory provides an easy means to connect with product and services vendors. Indexed listings of imagery, data, data conversion, hardware, mapping/surveying, mobile mapping, software development and Web services will appear monthly. Contact Deanna Morgan at for more information. Reprints Order custom reprints of GeoWorld columns and features on glossy magazine stock in black and white or full color, individualized with company logos, photos or advertising insertions. For reprints, please contact: Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail Advertising To advertise in GeoWorld, contact Jo Treadwell, worldwide advertising accounts manager [847-381-4621,]. Subscriptions To order a GeoWorld subscription, visit the magazine's Web site ( To report an address change or correct circulation problems, contact Customer Service [845-856-2229]. List Rental Order custom mailing lists from GeoWorld if you are looking for professionals in the geospatial industry working with GIS applications in government, utilities, education and the private sector. Contact Cheryl Naughton by phone, 678-292-6054, fax 360-294-6054, or e-mail All names are proven direct-mail responsive, and they are all selectable by title and business. One phone call will guide you toward the best list choices for your needs. 20 TRANSFORMING Web GIS Brampton Integrates Microsoft Office SharePoint Server with the Enterprise G E O W O R L D / S E P T E M B E R 2 O 1 0 2 GEO W ORLD / S EPTEMBER 2O11 Enterprise Applications Industry Trends

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