CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite
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4 JANUARY 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
JANUARY 2015 | Volume 58 | Number 1
10 Industry Forecasts:
What can expect to be seen in 2015?
In the first of a two-part series, Outdoor Power
Equipment asks some of the OPE industry's most
well-respected leaders to share their thoughts about the
state of the industry heading into 2015.
20 3 ways to revolutionize
your dealership
Jeff Sheets, founder and owner of OPE Consulting Services,
discusses how you can use technology, incentive programs
and pricing strategies to transform your dealership.
22 Video Marketing Jumpstart Guide
Colleen Malloy, ARI's director of marketing, shows
you how to create a simple yet effective video
marketing strategy.
6 Upfront
7 Anonymous Distributor
8 Industry News
32 Marketplace
33 Key Distributors
34 Calendar of Events
34 Advertisers' Index
25 Equipment Focus:
Mower Tools, Parts, Attachments & Accessories
29 Product News
FEATUrES
DEPArTMENTS
PrODUCTS
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Main cover image ©123RF.com/Thien Nguyen Kim
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