14 MARCH 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
Cover Story | Industry Trends
To gain valuable insight into how outdoor
power equipment dealers and their
commercial customers plan to spend
their money in the coming year, Outdoor
Power Equipment (OPE) and its sister
publication Landscape and Irrigation
(L&I) recently asked their respective
readers for feedback. The results of the
OPE and L&I surveys, as well as other
industry insights, are as follows:
OPE BUyINg INTENTION SURvEy
Do you carry a line exclusively?
Yes 38.5%
No 61.5%
Will you be adding or switching lines in
the next year?
Yes 20%
No 80%
Which of the following lines does your
dealership currently carry?
Aerators (turf ) 29.2%
Backhoes & Excavators 6.2%
Blowers 66.2%
Brushcutters 61.5%
Chain Saws 76.9%
Chippers/Shredders 41.5%
Dethatchers 30.8%
Edgers 55.4%
Generators 49.2%
Loaders 10.8%
Log Splitters 38.5%
Manual Hand Tools 32.3%
Mower Attachments & Accessories 58.5%
Mowers (riding) 76.9%
Mowers (stand-on) 36.9%
Mowers (walk-behind) 76.9%
Oils, Lubricants & Fuel Additives 81.5%
Pressure Washers 43.1%
Pumps 26.2%
Right-of-way Maintenance
Equipment 6.2%
Recreational & Utility Vehicles 16.9%
Seeders 23.1%
Snow Removal Equipment 44.6%
Sprayers 47.7%
Spreaders 40%
Stump Cutters 13.8%
Sweepers 27.7%
Tillers 63.1%
Topdressers 3.1%
Tractors 24.6%
Trenchers 3.1%
Trimmers (hedge) 66.2%
Trimmers (string/grass) 72.3%
Vacuums (leaf and litter) 55.4%
What equipment lines do you plan on
adding in the next year? (Check all that
apply)
Aerators (turf ) 0%
Backhoes & Excavators 0%
Blowers 6.3%
Brushcutters 6.3%
Chain Saws 12.5%
Chippers/Shredders 6.3%
Dethatchers 0%
Edgers 6.3%
Generators 6.3%
Loaders 6.3%
Log Splitters 6.3%
Manual Hand Tools 0%
Mower Attachments
& Accessories 0%
Mowers (riding) 25%
Mowers (stand-on) 31.3%
Mowers (walk-behind) 12.5%
Oils, Lubricants & Fuel Additives 12.5%
Pressure Washers 18.8%
Pumps 0%
Right-of-way
Maintenance Equipment 6.3%
Recreational &
Utility Vehicles 18.8%
Seeders 6.3%
Snow Removal Equipment 6.3%
Sprayers 6.3%
Spreaders 0%
Stump Cutters 6.3%
Sweepers 6.3%
Tillers 6.3%
Topdressers 0%
Tractors 6.3%
Trenchers 6.3%
Trimmers (hedge) 6.3%
Trimmers (string/grass) 6.3%
Vacuums (leaf and litter) 6.3%
What factors influence your decision
on what lines you stock? (Check all that
apply)
Brand Loyalty 47.7%
Product Quality 76.9%
Price or Sales Incentives 40%
Profit Margin 76.9%
Other 6.2%
Industry InsIghts
Buying intention survey results and more
Photo
by
Stihl
inc.
