CONTENTS:
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. &
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4 MARCH 2015 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
MARCH 2015 | Volume 58 | Number 3
14 Industry Insights
Outdoor Power Equipment and its sister publication
Landscape and Irrigation share survey results about their
respective readers' buying intentions for 2015, as well as a
recap of the "State of the Green Industry" presentation
delivered by Michael V. Geary, CAE, president and CEO
of AmericanHort, at Irrigation Show 2014.
18 Profit Center Series (Part II): Parts
Every OPE servicing dealer has three profit centers: sales,
parts and service. In the second of this three-part series, Jeff
Sheets, founder and owner of OPE Consulting Services,
focuses on parts.
22 Attracting on-the-go mobile shoppers
Colleen Malloy, ARI's director of marketing, helps you
make sure your website is drawing online traffic from
those customers who like to use their smartphones and
other mobile devices to do their shopping.
6 Upfront
8 Anonymous Distributor
10 Industry News
32 Marketplace
33 Key Distributors
34 Calendar of Events
34 Advertisers' Index
24 Equipment Focus:
Hedge Trimmers & Brushcutters
30 Product News
FEATUrES
DEPArTMENTS
PrODUCTS
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Cover image ©istockphoto.com/Colonel
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