Contents:
NOVEMBER 2011 | Volume 54 | Number 11 Cover Image ©istockphoto.com/Franck-Boston.
products
22 Mowers and More: Commercial Walk-behind Mowers
features 18
20 16 Tips for recruiting top talent
Learn how to recruit and hire the best employees for your dealership from Noël Dubak, manager of global recruitment/development at Bartlett Tree Experts.
18 20
Why you should have a company blog Les Robinson, social media specialist, Stihl Inc., educates dealers about the benefits of launching a business blog.
The 5 Cs of a successful website Brad Smith, product manager at ARI, shares his insights as to how to construct a successful website through the five Cs: Clean design, Current content, Concise information, Clear navigation and Contact strategy.
departments
6 Upfront 8 Anonymous Distributor You can be in charge, but you're never in control.
10 Industry News 30 Marketplace 30 Classifieds 31 Key Distributors 34 Advertisers' Index
4
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is pub- lished monthly by M2MEDIA360, a Bev-Al Commu- nications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771.For subscription information and requests, call Sub- scription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2011, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro - duced or photocopied in any form without the written permission of the publisher.
28 New Products
26 Portable Power: Edgers & Trenchers
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