Contents:
JANUARY 2012 | Volume 55 | Number 1 Cover Illustration©istockphoto.com/BeholdingEye.
products 24 Equipment Focus:
Mower Tools, Parts, Attachments & Accessories
features 12
12 18 30 New Products
Green Media announces Most Influential People
Green Media, a division of M2MEDIA360 — publisher of ,
, and 18 magazines — reveals the 2011 selections for
the "Most Influential People in the Green Industry." Industry Forecasts:
Leading minds delve into 2012 In the first of a two-part series,
recently took the pulse of the OPE industry by asking several of its leaders to share their thoughts.
22 Convert more Web visitors
into buyers with pictures and videos Brad Smith, product manager at ARI, shares his insights as to how to develop content-rich product listings that hook potential buyers with multiple pictures and videos.
departments
6 Upfront 8 Anonymous Distributor 10 Industry News 26 Marketplace 27 Key Distributors 30 Advertisers' Index
4 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com
OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is pub- lished monthly by M2MEDIA360, a Bev-Al Commu- nications, Inc. company, at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771.For subscription information and requests, call Sub- scription Services at (845) 856-2229. Subscription rates: 1 year, $25 US & Poss.; 2 years, $40 US & Poss.; 1 year, $38 Canada/Foreign, 2 years, $76 Canada/Foreign. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 4290, Port Jervis, NY 12771. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2012, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro - duced or photocopied in any form without the written permission of the publisher.
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