...FOR 7 YEARS OF CONSECUTIVE VOLUME GROWTH,1 MAKING COORS LIGHT THE #
2 BEER IN THE US!2
INCREASING YOUR COORS LIGHT SUPPORT PAYS OFF: • Coors Light accounted for 3% of beer category growth in 20113
• Coors Light dollar volume grew 3 times faster than the overall beer category in 20113
• Coors Light delivered increased traffi c, dollar volume and shopper loyalty3 1
2 3
Based in part on data reported by Nielsen through its Scantrack Service for the Beer Category for the seven 52-week periods ending 12/31/2011, for the Grocery/Drug market. Copyright © 2012 Nielsen. Beer Marketer's Insights.
Based in part on data reported by Nielsen through its Scantrack Service for the Beer Category for the 52-week period ending 12/31/2011, for the Grocery/Drug/Conv/Liq market. Copyright © 2012 Nielsen.
